3 Basic Digital Marketing Trends That can Make you the Match Winner
To sustain in the race and to become a match winner, we as digital marketers need to hone our marketing skills by adapting new technology and trends Click here to know more.. No doubt the traditional technologies we had used in the past years are amazing and give best results, but the current digital marketing world is demanding advancement which can come from implementing modern marketing technologies.
I know you must be thinking how to do it? Which marketing strategies we need to follow? Is it necessary and all? But let me clear you one thing, if you will keep holding the old and outdated marketing technology, it is not going to help you anymore, so it’s better to upgrade yourself with the following advanced digital marketing trends.
1. Content Marketing-
Content is the very first thing that the website visitors view. If your content is not original, not effective, not worthy, boring, nobody will like to stay on your page, which can lead to low CTC, decrease website traffic & Google rankings. Good quality content not only drives website traffic but also helps you in getting higher ranking in internet search engines.
How to do content marketing?
Well, Content marketing is too easy and can show effects immediately if you are doing it right.
In order to start content marketing, you need to decide who are your target audience? According to that, you need to plan your marketing strategy.
You need to develop original, interesting and helpful content according to the interest of your target audience group.
But how will you get to know the interest area of the targeted audience group?
Hmm. If you are a social media user and has an active social media account, you can do it effortlessly. For this you need to send friend requests to your target audience group and view their social media accounts. Also, you need to analyze the posts they are sharing, liking, commenting, and according to that plan your content based on their favorite topics.
When you start posting quality content on your social media accounts, which are valuable for them, they will surely like to view it, like it, share it and comment on it. Which will increase your brand visibility; improve your lead generation capacity, website viewers, social media traffic, followers and finally the Google rankings.
2. Mobile Marketing-
The use of mobile phones has been increased in a terrific way that it has dominated the internet marketing world. The mobile users are installing different apps and are spending most of their time on them. So in order to reach the target audience, it has become mandatory for the digital marketers to start mobile marketing. And indeed the current day marketers have adapted the mobile marketing techniques and frequently using mobile marketing platform for the product marketing purpose. The current days leading internet marketers are using email notifications, pop-ups and in-app messaging techniques to improve their sales.
3. Marketing automation-
Today, approximately 48-49% of the top e-commerce companies are using marketing automation. The use of marketing automation tools/techniques has made it easier for the marketers to successfully handle their email marketing campaigns, marketing analytics, social media marketing, etc. The easy to use and instantly effective nature of marketing automation has made it the most basic formula to become a successful digital marketer.
