Campaign Overview
In a landscape where crypto advertising faces strict regulations, Delta Exchange made a bold move—it didn’t just find a way to advertise, it found the perfect platform to do so. Partnering with The Media Ant, Delta Exchange strategically leveraged the ICC Champions Trophy, ensuring high-impact visibility despite industry-wide restrictions.
By securing L-band placements and fence ads on JioHotstar, Delta Exchange successfully reached millions of cricket fans on connected TVs and mobile apps, capturing attention during the most thrilling moments of the tournament.
The Challenge: Advertising Crypto in a Restricted Environment
Regulatory hurdles have made it nearly impossible for crypto brands to advertise in India. This meant that Delta Exchange had to think outside the box—finding a high-impact, compliant way to promote its brand while still reaching a mass audience. Enter The Media Ant—experts in innovative media planning, ensuring that Delta Exchange could be seen where it mattered most: during India’s biggest cricketing moments.
The Game Plan: Smart Media Buying for Maximum Impact
To break through the advertising barriers, Delta Exchange’s campaign focused on high-visibility, non-traditional TV placements:
L-Band Ads on JioHotstar – Seamlessly integrated branding appearing during live match coverage
Fence Ads – Placed directly on the screen’s virtual boundaries, ensuring continuous exposure
Connected TV & Mobile Reach – Targeting both premium and mass audiences across devices
This multi-layered approach ensured that Delta Exchange was seen by millions of highly engaged cricket fans—right when the action was at its peak.
Why This Campaign Stands Out
A Nationwide Crypto Push – Despite restrictions, Delta Exchange took crypto marketing to one of the biggest sporting events in the country.Prime Ad Spots – Strategic placements ensured high engagement and brand recall.First-Mover Advantage – While many crypto brands remain limited in their reach, Delta Exchange made a bold statement, positioning itself as India’s No.1 Crypto F&O Exchange.
By tapping into India’s biggest passion—cricket, Delta Exchange not only gained mass visibility but also reinforced its leadership as the go-to platform for Bitcoin Options with Daily Expiry, INR Deposits, and Withdrawals.
The Takeaway: A Bold Move That Paid Off
Delta Exchange’s Champions Trophy campaign proves that where there’s a challenge, there’s an opportunity—and with the right strategy, brands can find innovative ways to break through restrictions.
Want to make an impact with your brand in unconventional ways? The Media Ant can help you unlock high-impact advertising opportunities, even in the most regulated industries.
