The World Cup isn’t just about breathtaking sixers and nail-biting matches; it’s also a goldmine of advertising opportunities for brands looking to make a global impact. With billions of passionate fans glued to their screens, this sporting extravaganza transcends borders and united nations under the banner of the beautiful game.
For brands, it’s a chance to score big by aligning themselves with the passion and fervor of cricket fans worldwide. Whether it’s cleverly timed commercials, catchy jingles, or heartwarming stories, the World Cup offers a platform like no other to connect with a massive and engaged audience.
It’s not just about selling products; it’s about becoming a part of a cultural phenomenon that leaves a lasting imprint in the hearts and minds of fans. So, when the World Cup fever kicks in, brands lace up their boots and hit the advertising pitch, hoping to create moments that fans will cheer for long after the final whistle.
The 2023 ICC Men’s Cricket World Cup, set to begin on October 5, 2023, in India, boasts an impressive lineup of sponsors and partners eager to align their brands with this prestigious event. Here’s an overview of the cricket world cup sponsorship:
Official Partners
MRF Tyres
A longstanding partnership with MRF Tyres, serving as the official automotive partner, continues to thrive, ensuring the ICC’s events enjoy robust support.
Booking.com
Since March 2019, Booking.com has been the exclusive accommodation and attractions booking partner for all ICC events, offering unique experiences to cricket fans.
Mastercard
Mastercard, the global partner for the 2023 ICC Cricket World Cup, provides exclusive benefits to cardholders, including early ticket access and interactions with cricket legends.
Aramco
Partnering with the ICC in October 2022, Aramco sponsors major ICC events and presents the ICC Player of the Match awards.
Emirates
A long-standing association with Emirates continues, with the airline sponsoring the Elite Panel of ICC Umpires and Match Referees, ensuring the highest standards in officiating.
Bira91
As an official sponsor, Bira91’s partnership with ICC extends across various global tournaments, integrating its branding across platforms and in-venue activations.
Polycab
An Official Partner for all major ICC events in 2023, Polycab’s sponsorship encompasses the ICC Women’s T20 World Cup, ICC World Test Championship Final, and the ICC Men’s Cricket World Cup.
Coca-Cola (Thums Up)
Coca-Cola, in partnership with the ICC through 2024, also brings its famous Indian cola brand, Thums Up, as the official non-alcoholic partner of the tournament.
Upstox
The online investment company, Upstox, extends its partnership with the ICC, solidifying its role as an official partner of the world cricket-governing body.
Nissan
In a global partnership until 2023, Nissan sponsors a range of ICC international tournaments, strengthening its engagement with cricket enthusiasts.
Nium
Nium, the official fintech infrastructure partner, collaborates with the ICC to highlight the role of fintech in facilitating global money movement during ICC events.
Oppo
Oppo continues its partnership, serving as the official Mobile Handset and Headset partner for the ICC and its associated events.
DP World
DP World, the official global logistics partner, supports the ICC’s “Criiio Cricket Programme,” aiming to bring cricket to all corners of the world and promote its positive societal impact.
Royal Stag
Royal Stag’s comprehensive presence across all global ICC tournaments as an official partner ensures its brand visibility during key cricketing events.
Dream11
Dream11’s exclusive worldwide partnership with the ICC, running until 2023, enables cricket fans to participate in fantasy cricket and integrates its branding across ICC events.
Jacob’s Creek
As the official wine partner, Jacob’s Creek partners with the ICC, enhancing the cricketing experience with fine wine.
FanCraze
FanCraze, in partnership with the ICC, offers cricket NFTs capturing memorable moments in international cricket.
TYKA
TYKA serves as the Official Apparel Supplier for major ICC events, providing uniforms for match officials and tournament staff.
Social Responsibility:
The “Cricket for Good” program, a global community outreach initiative by the ICC in collaboration with UNICEF, aims to improve the lives of children and families worldwide by leveraging the power of cricket.
Broadcast Partner:
Star Sports, a prominent sports broadcasting network, holds the global broadcasting rights for ICC events from 2015 to 2023, ensuring extensive coverage across platforms.
These partnerships and sponsorships underscore the enduring appeal and global reach of cricket, bringing together brands, fans, and the spirit of the game on the grand stage of the 2023 ICC Men’s Cricket World Cup.
Cricket World Cup Advertisers List
The Cricket World Cup, a premier event in the world of cricket, draws the attention of millions of fans worldwide. It’s not just about the thrilling matches and incredible talent on display; it’s also a playground for advertisers to showcase their products and services to a global audience.
The marketing campaigns are often as fiercely competitive as the games themselves, with each advertiser seeking to leave a lasting impression on fans. These ads add to the overall spectacle of the event, making the Cricket World Cup a perfect blend of sporting excellence and commercial artistry.
Updated on 25th Oct, 2023
| Brands | Ad Assets | Industry |
| Jindal Panther | Digital ads | Construction/Hardware |
| specsmakers | Digital ads | Fashion/Retail |
| Mahindra | Digital ads | Automobile/Tyre/Engine Oil/EV |
| Booking.com | Digital ads | B2B |
| L&T Finance | Digital ads | Finance |
| Shriram | Digital ads | Finance |
| Google Pay | Digital ads | FinTech |
| Taj Mahal (waah taj) | Digital ads | FMCG |
| Mahindra XUV700 | Digital ads | Automobile/Tyre/Engine Oil/EV |
| Dream 11 | Digital ads | Gaming |
| Surf Excel | Digital ads | FMCG |
| Peter England | Digital ads | Fashion/Retail |
| Kingfisher | Digital ads | AlcoBev |
| Thumbs Up | Digital ads | FMCG |
| Black & White | Digital ads | AlcoBev |
| Lendingkart | Digital ads | FinTech |
| MAK Lubricants | Digital ads | Automobile/Tyre/Engine Oil/EV |
| Haier | Digital ads | – |
| Herbalife | Digital ads | Health |
| Mutual Funds Sahi Hai | Digital ads | Insurance |
| Absolute | Digital ads | AlcoBev |
| PhonePe | Digital ads | FinTech |
| Allen solly | Digital ads | Fashion/Retail |
| Boost | Digital ads | – |
| Horlicks | Digital ads | FMCG |
| Kwality Walls | Digital ads | FMCG |
| MRF | Digital ads/Ground | Automobile/Tyre/Engine Oil/EV |
| Mahindra automotive | Digital ads | Automobile/Tyre/Engine Oil/EV |
| Magnum | Digital ads | FMCG |
| My11circle | Digital ads | Gaming |
| Bharat Petroleum | Digital ads | Automobile/Tyre/Engine Oil/EV |
| policy bazaar | Digital ads | Insurance |
| mahindra oja | Digital ads | Automobile/Tyre/Engine Oil/EV |
| Lipton Green Tea | Digital ads | FMCG |
| acko insurance | Digital ads | Insurance |
| puma dive | Digital ads | Fashion/Retail |
| hindware italian | Digital ads | Construction/Hardware |
| jindal panther | Digital ads | Construction/Hardware |
| club mahindra | Digital ads | F&B/Hospitality |
| kohler | Digital ads | – |
| black dog | Digital ads | AlcoBev |
| mahindra xuv | Digital ads | Automobile/Tyre/Engine Oil/EV |
| maruti suzuki nexa | Digital ads | Automobile/Tyre/Engine Oil/EV |
| amazon.in great indian sale | Digital ads | D2C/E-Comerce |
| amul butter | Digital ads | FMCG |
| van heusen | Digital ads | Fashion/Retail |
| one plus nord 3 | Digital ads | Mobile |
| tuborg | Digital ads | AlcoBev |
| vida by hero | Digital ads | Automobile/Tyre/Engine Oil/EV |
| eno | Digital ads | Health |
| polycab | Digital ads | Construction/Hardware |
| louis phillipe | Digital ads | Fashion/Retail |
| taj mahal | Digital ads | FMCG |
| vi max postpaid | Digital ads | Telecom |
| lotte chocopie | Digital ads | FMCG |
| oppo mobiles | Digital ads | Mobiles |
| Sprite | Digital ads | FMCG |
| kreditbee | Digital ads | FinTech |
| aditya birla | Digital ads | Corporate |
| tata aia life insurance | Digital ads | Insurance |
| swiggy | Digital ads | D2C/E-Commerce |
| parle | Digital ads | FMCG |
| PRESTIGE | Digital ads | Real Estate |
| SLEEPWELL | Digital ads | – |
| BRITANNIA (50/50) | Digital ads | FMCG |
| Dulux | Digital ads | – |
| urban company | Digital ads | Consumer Service |
| Digital ads | – | |
| pedigree | Digital ads | FMCG |
| ebco | AR Bug | Consumer Durables |
| finolex pipes | AR Bug | Construction/Hardware |
| probus insurance | AR Bug | Insurance |
| avon cycles | AR Bug | – |
| Bira | ground | AlcoBev |
| indusland bank | ground | Banking |
| mastercard | ground | Banking |
| ground | – | |
| amarco | ground | Logistics |
| mrf | ground | Automobile/Tyre/Engine Oil/EV |
| dp world | ground | Logistics |
| upstox | ground | Fintech |
| nissan | ground | Automobile/Tyre/Engine Oil/EV |
| vimal | Digital ads | FMCG |
| zepto | Digital ads | D2C/E-Comerce |
| johnnie walker | Digital ads | AlcoBev |
| Swaraj Tractor | Digital ads | Automobile/Tyre/Engine Oil/EV |
| icici bank | Digital ads | Banking |
| master chef (sony liv) | Digital ads | – |
| amazon pay | Digital ads | Fintech |
| paisa bazaar | Digital ads | Insurance |
| Kaccha Mango (PARLE) | Digital ads | FMCG |
| horlicks light | Digital ads | FMCG |
| vodafone idea | Digital ads | Telecom |
| Dr Fixit | Digital ads | – |
| Parle Kismi | Digital ads | FMCG |
| Parle 20- 20 cookies | Digital ads | FMCG |
| Parle Happy Happy | Digital ads | FMCG |
| welspun towels | Digital ads | Consumer Durables |
| magicbricks | Digital ads | Real Estate |
| sting | Digital ads | FMCG |
| brew | Digital ads | FMCG |
| greenpanel | Digital ads | Construction/Hardware |
| livspace | Digital ads | Fashion/Retail |
| bumble | Digital ads | Software & Technology/IT Hardware |
| gellete venus | Digital ads | FMCG |
| uber intercity | Digital ads | Travel |
| ikea | Digital ads | Fashion/Retail |
| pantene | Digital ads | FMCG |
| kesh king | Digital ads | Health |
| whisper | Digital ads | FMCG |
| head and shoulders | Digital ads | FMCG |
| poko | Digital ads | Gaming |
| digit car insurance | Digital ads | Insurance |
| intuit | Digital ads | Software & Technology/IT Hardware |
| lenovo | Digital ads | Software & Technology/IT Hardware |
| asian paints | Digital ads | Construction/Hardware |
| dove shampoo | Digital ads | FMCG |
| pureit | Digital ads | Consumer Durables |
| Shell India | Digital ads | Automobile/Tyre/Engine Oil/EV |
| renner vation | Digital ads | – |
| durex | Digital ads | Health |
| winzo | Digital ads | Gaming |
| kitkat | Digital ads | FMCG |
| parle hide & seek | Digital ads | FMCG |
| zomato | Digital ads | D2C/E-Comerce |
| RBI | Digital ads | Banking |
| Jio Mart | Digital ads | Fashion/Retail |
| Oreo | Digital ads | FMCG |
| stanford | Digital ads | |
| otrivin | Digital ads | Health |
| jeep compass | Digital ads | Automobile/Tyre/Engine Oil/EV |
| comfort | Digital ads | FMCG |
| optimum nutrition | Digital ads | Health |
| avon cycles | Digital ads | Fashion/Retail |
| bagline | Digital ads | Fashion/Retail |
| porter | Digital ads | Logistics |
| anchor by panasonic | Digital ads | Consumer Durables |
| housing .com | Digital ads | Real Estate |
| asus | Digital ads | Software & Technology/IT Hardware |
| unibic snappers | Digital ads | FMCG |
| smart water | Digital ads | FMCG |
| Popeyes | Digital ads | F&B/Hospitality |
| Myntra | Digital ads | Fashion/Retail |
| 99 acers | Digital ads | Real Estate |
| Sensodyne | Digital ads | FMCG |
| google pixel | Digital ads | Software & Technology/IT Hardware |
| bisleri water | Digital ads | FMCG |
| supreme pipes | Digital ads | Construction/Hardware |
| reserve bank of india | Digital ads | Banking |
| snickers | Digital ads | FMCG |
| 100 pipers | Digital ads | AlcoBev |
| FlipKart | Digital ads | D2C/E-Commerce |
| Maggie | Digital ads | FMCG |
| Lifebouy | Digital ads | FMCG |
| Nium | Digital ads | FinTech |
| Fogg | Digital ads | FMCG |
| dampstop advanced | Digital ads | Construction/Hardware |
| anchor by panasonic | Digital ads | Consumer Durables |
| nescafe gold | Digital ads | FMCG |
| havells | Digital ads | Consumer Durables |
| Platinum Guild International | Digital ads | Fashion/Retail |
| Croma | Digital ads | Software & Technology/IT Hardware |
| Tasva | Digital ads | Fashion/Retail |
| veeba | Digital ads | FMCG |
| hyundai | Digital ads | Automobile/Tyre/Engine Oil/EV |
| Etihad Airways | Digital ads | Travel |
| Capdeal | Digital ads | Real Estate |
| Whiskers | Digital ads | Fashion & Lifestyle |
| Spencers | Digital ads | Fashion/Retail |
| Spinny | Digital ads | Automobile/Tyre/Engine Oil/EV |
| Sangeetha Mobile | Digital ads | Software & Technology/IT Hardware |
| Moglix | Digital ads | Fashion/Retail |
| colgate visible white | Digital ads | FMCG |
| kinder joy | Digital ads | FMCG |
| canon | Digital ads | Consumer Durables |
| indigo | Digital ads | Travel |
| make my trip | Digital ads | B2C |
| sensodyne | Digital ads | FMCG |
| Reebok | Digital ads | Fashion/Retail |
| Birla White | Digital ads | Construction/Hardware |
| Mankind Pharma | Digital ads | Health |
| freezone | Digital ads | Fashion/Retail |
| dell technologues | Digital ads | Software & Technology/IT Hardware |
| ponds | Digital ads | FMCG |
| royal challengers packages drinking water | Digital ads | AlcoBev |
| vicks | Digital ads | Health |
| DY Patil University | Digital ads | Education |
| Rummy Circle | Digital ads | Gaming |
| Lee Jeans | Digital ads | Fashion/Retail |
| goibibo | Digital ads | B2C |
| bisk farm | Digital ads | FMCG |
| airel liquid | Digital ads | FMCG |
| Bajaj Cheetak | Digital ads | Automobile/Tyre/Engine Oil/EV |
| Global Ncap | Digital ads | Automobile/Tyre/Engine Oil/EV |
| tvs eurogrip | Digital ads | Automobile/Tyre/Engine Oil/EV |
| WinZo Games | Digital ads | Gaming |
| Duroflex | Digital ads | Manufacturing |
| softovac | Digital ads | Health |
| MPL Rummy | Digital ads | Gaming |
| Oaksmith gold | Digital ads | AlcoBev |
| budwiser | Digital ads | AlcoBev |
| vaseline | Digital ads | FMCG |
| american pistacios | Digital ads | FMCG |
| ariel liquid wash | Digital ads | FMCG |
| vivo | Digital ads | Mobiles |
| duracell | Digital ads | Manufacturing |
| max | Digital ads | Fashion/Retail |
| jockey | Digital ads | Fashion/Retail |
| apple (iphone 15) | Digital ads | Mobiles |
| bru | Digital ads | FMCG |
| magic bricks | Digital ads | Real Estate |
| red bus | Digital ads | Travel |
| lux | Digital ads | FMCG |
| 3 roses | Digital ads | FMCG |
| play station 5 | Digital ads | Gaming |
| jayanadra textiles | Digital ads | Construction/Hardware |
| hsbc | Digital ads | Banking |
| axis bank | Digital ads | Banking |
| SKINN by Titan | Digital ads | Consumer Durables |
| Centerfruit | Digital ads | FMCG |
| harpic | Digital ads | FMCG |
| manyavar | Digital ads | Fashion/Retail |
| tic tac | Digital ads | FMCG |
| instax | Digital ads | Consumer Durables |
| dettol | Digital ads | FMCG |
| intel | Digital ads | Software & Technology/IT Hardware |
| lakme 9to5 | Digital ads | FMCG |
| doritos | Digital ads | FMCG |
| tata tea gold | Digital ads | FMCG |
| zzzquil natura | Digital ads | Health |
| kajaria | Digital ads | Construction/Hardware |
| centerfresh | Digital ads | FMCG |
| glenlivet | Digital ads | AlcoBev |
| chivas | Digital ads | AlcoBev |
| ballentines | Digital ads | AlcoBev |
| Yamaha | Digital ads | Automobile/Tyre/Engine Oil/EV |
| RIN Bar | Digital ads | FMCG |
Cricket World Cup Ads
ICC World Cup ads are like the dazzling dribbles and jaw-dropping goals of the tournament itself—captivating, creative, and full of surprises. Advertisers pull out all the stops during this global spectacle, crafting campaigns that resonate with the passion and unity of football fans around the world. These ads are mini-masterpieces, blending storytelling, humor, and heart to leave a lasting impression.
ICC World Cup 2023 Advertising Cost
The Media Ant is a top-tier sports marketing agency, specializing in crafting tailored campaigns to connect businesses with their target audience. We excel in combining traditional strategies with digital efforts to maximize brand exposure and engagement. With The Media Ant, clients benefit from a comprehensive approach to sports marketing that drives results and complements their online.
To discover the precise World Cup advertising costs, we invite you to explore our website. There, you’ll find detailed information on the various advertising packages and opportunities available for this global sporting event. Whether you’re interested in TV commercials, digital marketing, or on-ground activations, our website provides a comprehensive breakdown of the costs, allowing you to tailor your advertising strategy to sports ad.
