If you are looking to advertise your brand but are hesitating to reach out to a creative agency, keep reading to get rid of all your misgivings now.
All businesses, big and small, need advertising, and advertising, though only another part of business, is a whole art in itself.
If you want to have a job done well, it is advisable to seek the assistance of experts rather than taking it on yourself, and it is even truer for something as intricate and complex as advertising.
Although it involves quite a bit of data work, advertising is more of an art than science.
To craft a compelling advertisement, you need to have a clear understanding of various aspects of basic human psychology along with a sound understanding of how market trends work and how to interpret data.
You need to know how to tap into human emotions and how to target prospects’ pain points.
In other words, you have to be a proper professional to get advertising right. Though you might very well be able to craft your own advertisements, it is safe to say that you simply don’t possess the knowledge and the skill set to do as good a job as skilled experts.
How Much Does a Creative Agency Cost?
| Creative Type | Tasks | Starting Budget |
| Image | Adaptation of existing creative to different dimensions | Rs 500/Adapt |
| Image | Creating ad with an existing concept | Rs 10,000/Ad |
| Image | Concept + Ad Making | Rs 25,000/Concept |
| Audio | Jingle recording from an existing script | Rs 4,000/Jingle |
| Audio | Script + Recording | Rs 15,000/jingle |
| Video | Animation based | Rs 20,000/Video |
| Video | Concept + Ad Making (w/o shoot) | Rs 40,000/Video |
| Video | Concept + Ad Making (with the shoot) | Rs 80,000/Video |
Now, wouldn’t it be wonderful if you could outsource the advertising for your company and rest assured knowing that your ad campaign is in skilled and reliable hands. Well, that’s exactly what a creative agency does for you.
It is an enterprise that offers a variety of services that fall under marketing and advertising and takes care of all your advertising concerns in return for a fee.
A creative agency not only helps you with creating your ad but also helps you plan, execute and monitor your ad campaign.
They help you pick the best media options as per your requirements and budget and get the best rates for the chosen media options.
A creative agency can use industry specific and specialized insights to design your ad and give you a great return on investment.
A good creative agency can help you make your advertisement reach potential customers, build brand awareness and drive sales at minimal costs.
You can find 5 main types of advertising agencies in India which are listed below:
1) Full Service Advertising Agencies: These are big time advertising agencies that have separate expert professionals for separate departments.
They handle all stages of advertising and marketing in general. Their work typically begins with collecting and analyzing the data and ends with the payment of bills to the media owner.
2) Interactive Advertising Agencies: They lean a bit towards the unconventional methods of advertising and are big on using modern and innovative modes of advertising. They typically specialize in digital marketing.
They are into sending personalized texts to customers on their mobile phones and the ads they create tend to be very interactive, creative and memorable.
3) Creative Advertising Agencies: They are relatively smaller agencies and are only involved in creating ads for their clients.
The team of these agencies consist only of professionals such as copy writers, directors, and content writers. They create highly creative and innovative ads.
4) Media Buying Agencies: These agencies function as an intermediary between media owners and advertisers. They do everything involved in helping advertisers get advertising spaces within their budget including scheduling booking slots on TV and Radio.
They don’t create anything, they just facilitate the buying of media and the smooth running of the campaign along with its monitoring.
5) In-house Advertising Agencies: These creative agencies work exclusively for a single company for a specified period of time.
Except for that, they are almost identical to full service advertising agencies. They are hired by huge companies to take care of their marketing needs.
Effectiveness of Creative Advertising Agency
One of the most common misconceptions that dissuades businesses, especially SMEs from availing the services of creative advertising agencies is that the agencies always come with a big bill.
This misconception rigs the cost benefit analysis and many SMEs end up deciding against availing the services of a creative advertising agency.
It is also a very commonly held idea that creative agencies are these corporate giants who breathe business which intimidates many SMEs from reaching out to them.
People have similar misconceptions about the scale of businesses, the rates of agency and how much the campaigns would cost. Some SMEs presume they aren’t big enough to relegate their advertising while others think they would not be able to pay the cost of creative advertising agencies.
While popular, these ideas are far from the truth. The truth is that virtually every business that advertises itself can benefit in one way or the other from the services offered by creative advertising agencies.
If nothing else, they can provide you expert insights on how to go about planning your ad campaigns.
Far from being an unnecessary, additional expense, a creative advertising agency can help you book media at much lower costs than what you could get on your own.
And these are just the obvious benefits of ad agencies, below are some more reasons why you should consider availing the services of a creative agency
- Perspective Enhancement: An advertising agency can help you get an objective, outsider’s perspective on your advertising problems which would help you develop a better understanding of advertising.
They could help you formulate the problem better and a problem well articulated is a problem half solved. You could end up seeing the situation from an angle that you had never thought to look from before. Such perspective shifts often lead to innovation.
- Provide Resources: An advertisement agency has got people working for ir that have invaluable connections in the marketing world. You can utilize these connections and other resources by tying up with such an agency and get the most out of your ad budget.
- Reliability: With a decent creative advertising agency, you do not have to worry about mismanagement of any kind as they are professionals and you can be sure they have handled campaigns much more exacting than yours in the past.
You don’t have to direct them at every step of the way and you can focus on other stuff without having to worry about your advertising.
- Budget Management: No matter how big or small your budget is, an ad agency should know how to handle it most efficiently. If you have got a hefty budget, you can rest assured that none of the funds are going to be squandered, and if you have a humble budget, the agency is going to make the most of it.
- Better Services: In addition to designing an ad and booking a media for it, advertising involves many other jobs like execution and monitoring as well. All this can be very cumbersome for a company whose core business is not advertising related.
A good advertising agency would provide all these services to you and ensure a seamless execution of your campaign.
How Can Creative Ad Agency Help You?
Your advertising determines what the prospects think about you; for many of them your advertisement is their first encounter with the company and as they say, first impressions last.
As such it would seem very wise to steer away from self advertising and leave the job of advertising your brand to those who are professionals at advertising.
Any creative ad agency worth its salt would have qualified professionals onboard who know the ins and outs of advertising like the backs of their hands. They know how to get things done at so-called impossible rates and can help you get your money’s worth for every penny you spend on your ads.
Running a business is a complex job. Add on top the cumbersome project of self promotion, and nine times out of ten, the operations of the company are going to be jeopardized.
And so, unless you have got a separate advertising unit devoted exclusively to your advertising, availing the services of a creative ad agency is the only strategically sound option.
Any good ad agency has separate experts for separate jobs involved in advertising. There’s a copywriter, finance planner, art director, and so on for each function of advertising.
There are professionals who negotiate with media vendors on your behalf and help you bag the best deals and reduce your advertising spend to a great extent.
Arguably the most valuable part of the service a creative ad agency provides is the precise planning part.
Any creative person with some knowledge of advertising could design an ad but, what makes a creative ad agency special is that they craft the ad based strictly upon the information about the products/services and operations of the company and its relation with the existing market trends.
They take pains to make the ad as brand specific as possible. They carry out research, both desk research and on field research, to gather data about how the company’s product is doing and consumers reaction to it.
They also do extensive research to gauge people’s reaction to the ads for future reference. They go to great lengths to figure out which media options to use, in which locations and for what duration to suit the brand’s requirements best. It is this painstaking approach to advertising that is the biggest selling point of a creative ad agency
Best Creative Advertising Agencies
With ten years of experience in advertising across a wide range of media like digital, outdoor, and non traditional media The Media Ant is certainly one of the best creative advertising agencies in the country.
Our team consists of dedicated professionals who would be more than happy to provide you any sort of guidance about advertising. They can help you plan different aspects of your campaign like media options, location, duration, budget, and so on.
We at The Media Ant believe in efficiency, and we ensure a seamless execution of your campaign and reliable monitoring.
At our website you can find numerous varied ad options available at generously discounted rates; we provide the best pricing and complete transparency and function as a one stop solution for all your media buying needs.
How Creative Agencies Work?
After all that talk about creative agencies, now you are probably wondering how creative agencies work. Well, here is how. Creative agencies work for clients who want their ads to be put on certain media. The clients can be businesses, both big and small.
There are different types of agencies and the scope of their function varies from only creating the advertisement to handling everything about advertising right from planning about media options, to creating the ad, all the way up to monitoring the campaign and paying the media owners.
While most creative agencies work for multiple clients at the same time, in-house advertising agencies work dedicatedly for a single client at once. The client is typically a huge firm and the agency does everything from creating the ad to monitoring the ad campaign for the client.
Why Go For Creative Agency Ads?
Creative agencies typically have a whole team of experts to create the ad, there is a copywriter, director, artist, and so on. So, naturally, creative agency ads are more sophisticated than the ones made by businesses themselves.
Not only the design and the artwork, but every little detail of the ad like its duration or dimensions are reached after a lot of analysis and deliberation. There are certain agencies, commonly referred to in the business as creative advertising agencies, that are exclusively into designing the ad.
And so it is no wonder that creative agency ads stand apart from the ones made by self-branding businesses.
Creative Agency Rates
Creative agency rates vary from agency to agency and city to city. Usually the in- house creative agencies have the highest rates and full-service advertising agencies are the next highest charging type of agencies. However, these are only general trends and can shift dramatically between cities.
The Media Ant is a media buying agency that provides you numerous varied advertising options at discounted rates. You can check out the website at The Media Ant and compare the creative agency rate card on the website with other agencies for yourself.
