Construction Advertisement In Magazines
Looking to market your construction advertisement but not sure which media would work the best for you?
A business in construction goods and services is tough enough as it is and a brand wouldn’t want to target the wrong people due to a lousy advertising campaign. Selecting the right media, hence, becomes crucial here.
Why should you put your construction advertisements in magazines? There are a lot of reasons as to why the velvety leaves of the liveliest of all book forms – the magazine – can do justice to the marketing of the urban miracle that is construction:
- Magazines have high shelf life.
- Magazines have specific readership or caters to specific target audiences- whether its premium, local, regional, gender specific, etc. hence, advertising your construction ads in a magazine catering to that group of people who have specific interest in that genre or topic would hence benefit the brand more.
Construction advertisements are as popular in in- flight magazines as they are in your local magazines. This variety exists because the target audience of the construction advertisements is so diverse – it includes all stakeholders, from a small time builder and his workers, to a lady window shopping on the magazine for the flooring of her new house.
You may give out a construction advertisement in magazines for anything from cement and sariya to luxury floor tiling. The format of the magazine supports them all beautifully.
The Media Ant, a Bangalore based advertising agency, alone facilitates the construction advertisement in magazines including Construction Business Today, Machine Tools World, Engineering review, Equipment India, and Cement Review.
However, construction advertisements in magazines are by no means is limited to such niche magazines; they can also be found profusely in other men- targeting magazines like sports and news mags.
Types Of Construction Ads In Magazines
Construction ads in magazines are supported by all newspaper- ad formats. One finds a lot to choose from in terms of the genres, geographical reach, and rates.
Aside from that, and the distinction on the basis of the dimensions of the ad ( from full-page to a corner ad), following are the general types of construction ads in magazines.
1. Classifieds : These are basically graphical ads with a few bits of text like the brand name and call to action. You can usually find them in the back of the magazine. They are quite expensive in comparison to most other ad formats.
2. Display ads : These are ads that employ bold- letter text and vibrant graphics and occupy little fractions of the page. They are mostly found in newspapers. Out of all types of construction ads in magazines they are the least costly ones.
3. Advertorials : These are a unique type of ad where the ad is a little story; just like some tv commercials. A whole page in the core part of the magazine is devoted to them.
They are drafted by writers and are the most creative type of construction ads in magazines. The main attraction of advertorials for advertisers lies in their story format that conceals the fact that it is an advertisement.
They give you the opportunity to make a deep connection with the reader. They can cost you a big buck and also, magazines tend to be extremely choosy about who they give an advertorial to.
While planning their campaign, Advertisers ought to pick the best combination of these differences on the strict basis of their professional preferences. To get guidance for planning your ad campaign, check out The Media Ant .
Cost Of Construction Company Advertisement In Magazine
The cost of construction company advertisement in magazines vary just as they do for other sorts of magazine ads.
The ad cost is a function of many variables. To get the specific details about the cost of construction company advertisement in magazines most popular in the country like Construction Business Today, Machine Tools World, Engineering Review, Equipment India, Indian Cement Review and others, visit The Media Ant
Here, you can find intelligible information in plain terms about all you need to know before starting your construction company advertisement campaign.
The Benefits Of Construction Business Advertising In Magazines
The really premium customers are more likely to be flipping pages rather than turning channels or scrolling social media. The benefits of construction business advertising in magazines can be immense if you manage to get a good spot on an in-flight magazine or a high – end lifestyle magazine.
Potential leads don’t lose the ads on the magazine like they do on social media or the television or the newspaper. The whole ad, from the creative to the call to action, keeps sitting there on your coffee table for a month or so. They can always go back to the ad whenever they remember it.
To know in detail about the benefits of construction business advertising in the hundred most prominent magazines in India including Construction Business Today, Machine Tools Word, Engineering review, Equipment India, and Cement Review, check out themediaant.com.
Best Way To Advertise Construction Business
There is no ‘one size fits all’ when it comes to the best way to advertise construction businesses.
Your your specific product and/or services, the demographic you deem best to target, the level degree of creativity you are comfortable to allow in your marketing mix, and the reach of media available at your budget, are only some of the many factors you need to take into account.
The best way to advertise construction business would begin by seeking out an ad agency that has planned campaigns before and understands the interplay of these variable factors.
Best Construction Advertising Agency
To get guidance from a construction advertising agency would be to narrow your scope unnecessarily, when you can avail consultation from a media buying agency involved with advertising in general, where you can get a more well rounded and wholesome set of opinions.
The best construction advertising agency to get unbiased, unmotivated, advice from would be one for whom construction business advertising is only one of the myriad of things they do. To explore, fill out the form below.
Creative Construction Ads
Just because the topic is construction, doesn’t mean that brands cannot make creative construction ads.
The trick is to know your target audience and the USP of your product/service. Think about how can you ignite an interest in the mind of your customer, what will make their eyes turn? Making creative construction ads is not as difficult as one would think.
If you’re looking for some inspiration, here are some Creative Construction ads from Master Craft, Credit Suppliers, and others that will help tingle your creative nerve before you go ahead with making your own ad:
