Dissecting COCHIN247’s Indian Super League On-Ground Sports Campaign

Case Study 18

Product/Service

COCHIN247 provides an extensive platform for online sports betting, including a variety of casino games and betting exchanges. With expert betting tips, odds comparison features, and strategic betting guides, it aims to enhance the gaming experience for its users. The service also emphasizes responsible gaming with dedicated tools for activity management.

Objective

The primary objective of COCHIN247’s campaign was to boost brand visibility and engagement during the ISL League matches via on-ground advertising. They aimed to target the football fans specifically in the matches of Kerala, Chennai, and Bangalore.

Target audience

The target audience for this campaign included avid football fans, particularly those from Kerala, Chennai, and Bangalore, who attend or follow the league matches and have an interest in sports betting and casino games.

Geography

The geographical focus of the campaign was on the southern regions of India, specifically targeting cities with a strong football fan base and active participation in ISL matches.

How Did COCHIN247 Aim to Boost Brand Visibility by On- ground Advertising in Indian Super League

COCHIN247 leveraged the highly impactful on-ground advertising at the ISL matches to maximize its visibility. In on-ground advertising , the most impactful option is the Perimeter Boards (LED or Static). These are placed around the edge of the playing field (stadium, court, etc.), and can be static or digital (LED). LED boards are especially popular for their dynamic content and ability to update in real-time.

By strategically using the ad option of these LED Perimeter ads, COCHIN247 ensured continuous exposure of their brand name during the games. These ads grab attention with vibrant, dynamic visuals, hence enhancing visibility of the advertisement. Their flexibility allows real-time updates, maximizing relevance and brand exposure during live events.

Each 10-second slot in the ad loop was designed to capture the attention of match-goers, highlighting COCHIN247’s services and the benefits of using their platform, such as exclusive betting bonuses and promotions.

What Strategies Did COCHIN247 Use to Identify and Engage Their Ideal Audience During ISL Matches?

To effectively engage their ideal, football-loving audience, COCHIN247 employed several key strategies in selecting their media option:

Targeted Advertising: By focusing on live matches with significant local followings (Kerala Blaster, Chennai, and Bangalore), COCHIN247 ensured that the ads reached their most relevant audience in those specific areas. 

Interactive Elements: The attention grabbing LED Perimeter ads are the most visually appealing and interactive ad option in a live match.They have the potential to engage viewers during high-energy moments of the match, making the brand stand out amidst the intense on-ground atmosphere.

Localized Content: The messaging in the ads was tailored to resonate with the local sports culture and community sentiments, which helped in establishing a connection with the audience.

Campaign Execution

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Results 

The on-ground advertising campaign by COCHIN247 during the ISL matches from December 2024 to March 2025 saw a significant uptick in brand visibility and engagement rates. The strategic placement and timing of the LED perimeter ads contributed to a marked increase in website traffic and participation on the betting platform during and after the matches. 

Feedback from the campaign indicated a strong recall of the COCHIN247 brand among the target audience, leading to higher engagement in betting activities and an increase in the use of exclusive bonuses offered through the platform.

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Sandeep Nair

I'm a wanderlust driven content wizard, weaving stories from the threads of my adventures. I channel my passion into every goal, mirroring the dedication I bring to each written word. In life's simplicity, whether it's a quiet moment or a shared laugh, I discover profound joy and tranquility. With a controller in one hand and a pen in the other, I merge the virtual and real worlds in a symphony of words.

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