The Ultimate Guide to SEO Keyword Research
What is SEO Keyword Research? Imagine you own a bakery. Now what would you sell? You wouldn’t just bake whatever you like, right? You would…
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How to Buy OTT Advertising
What is OTT Advertising? OTT advertising means the delivery of commercials through streaming media instead of through a cable or satellite TV system. OTT platforms…
What is Authenticity in Marketing? Impact on Marketing and Consumer Decisions
Have you ever found yourself falling for a particular brand not just for what they have to offer in terms of merchandise but also for…
7 Advantages of Radio Advertising
Introduction Broadcasting has for the longest time, been the backbone of any advertising and marketing campaigns. Even with the emergence of new age ad forms…
12 Festival Marketing Strategies To Promote Your Next Product
Have you ever noticed how during Diwali, your favorite sweet shop suddenly transforms? One day it’s just your regular place, and the next, it’s decked…
Billboards are getting a whole new makeover
Billboards are a traditional yet impactful advertising medium, offering unique, high-visibility exposure. Although they don’t provide measurable impressions, they remain a crucial and effective form…
Instagram Marketing Strategy: Complete Guide
What is Instagram Marketing? Instagram marketing simply entails using the Instagram interface to advertise products or services. Currently, there are more than a billion active…
Pause Ads to be soon launched in Zee5
Zee5 is one of the prime OTT platforms in the country and they are launching a new segment in Ads which is known as Pause…
Live Coverage of Paris Olympics 2024 on JioCinema with 20 Concurrent Feeds and 4K Quality
The 2024 Olympics are fast approaching, with Paris as the host city. In India, JioCinema has secured the broadcasting rights, promising an enhanced viewing experience…
Proactive vs Reactive Marketing: What is the Difference?
Understanding proactive versus reactive marketing helps businesses strategize for both anticipated and unexpected scenarios. Proactive marketing involves foresight and strategy, while reactive marketing deals with…