Advertising made simpler for you. Read about new Advertising Trends, Campaigns, and Strategies.
In today’s hypercompetitive business landscape, establishing a unique and compelling brand identity is crucial for any organization seeking success. Brand positioning, the art of defining…
DoubleClick Digital Marketing (DDM) is a comprehensive suite of digital advertising solutions offered by Google. It provides tools and technologies that enable advertisers and agencies…
1) Sudha Sudha is a Kannada language magazine that has been published in Bangalore since 1923. It is one of the most popular magazines in…
BARC, short for Broadcast Audience Research Council, is an industry body in India responsible for providing television audience measurement and ratings. It collects data from…
The Power of Virtual Reality Advertising: An Introduction Have you ever tried a product and felt disconnected from it, like you couldn’t fully grasp its…
Founded in 2006 in Sweden by Daniel Ek and Martin Lorentzon, Spotify is the world’s biggest music streaming platform by number of subscribers. Users of…
The Sainsbury Formula is a media planning model that was developed by the British supermarket chain Sainsbury’s in the 1970s. It is a simple yet…
Funny Ads: Does it make a difference? Connecting with a brand is no different than building a relationship and we all know any relationship builds…
Are you a sports enthusiast? If yes, then you must be aware of the importance of sports branding in today’s world. Sports brands have been…
With the ICC Women’s T20 World Cup 2023 and Women’s Premier League on the horizon, cricket aficionados of all gender and ages, both young and…