Broadcast Audience Research Council (BARC)
BARC, short for Broadcast Audience Research Council, is an industry body in India responsible for providing television audience measurement and ratings. It collects data from…
Category: Uncategorized
What is VR Advertising? Types, Future & Examples
The Power of Virtual Reality Advertising: An Introduction Have you ever tried a product and felt disconnected from it, like you couldn’t fully grasp its…
Media Kundli- Spotify Advertising
Founded in 2006 in Sweden by Daniel Ek and Martin Lorentzon, Spotify is the world’s biggest music streaming platform by number of subscribers. Users of…
Sainsbury Formula Media Planning Calculator
The Sainsbury Formula is a media planning model that was developed by the British supermarket chain Sainsbury’s in the 1970s. It is a simple yet…
Funny Ads: Why Brands Take the Quirky Route?
Funny Ads: Does it make a difference? Connecting with a brand is no different than building a relationship and we all know any relationship builds…
Ultimate Guide to Sports Brand Advertising
Are you a sports enthusiast? If yes, then you must be aware of the importance of sports branding in today’s world. Sports brands have been…
Best Indian Women’s Cricket Ads Campaigns
With the ICC Women’s T20 World Cup 2023 and Women’s Premier League on the horizon, cricket aficionados of all gender and ages, both young and…
What is Digital Advertising? A Complete Guide
What is Digital Advertising? Digital advertising, also known as online marketing, refers to advertisements delivered through digital channels to promote brands and connect brands with…
Media Trivia- Based On IPL Ads
Crowd cheering, passive rivalry and hitting out of the ground, something just kicked inside, right? Well, ‘sports’ undoubtedly is synonymous with emotions for the Indian…