Top 7 Best Performing Google Display Ad Sizes Guide in 2024
When suggested to opt for digital advertising, our clients often have the following common questions: What would be the size of my ad? How would my…
Category: Top10-2019
Top 10 Advertising Platforms of 2020
2020 is a year that needs no introduction. It has become a synonym for unprecedented. While the entire world has spent the year grappling with…
Introducing our Digital Media Planning Tool (Excel-Beta Version)
If you are new to the world of Digital Marketing, it might get overwhelming for you to understand and master digital marketing’s fancy terminologies and…
Media Trivia: Best Apps for Advertising in India
Trigger Warning: This quiz might be the toughest quiz on advertising till date. The facts you would learn today would help you win over any colleague…
How to use Hyperlocal Advertising to promote your business?
What is hyperlocal advertising? Hyperlocal advertising refers to targeting a particular area/location/community around a business/outlet with a message customized to the area. Who should do…
Digital Marketing: Brand Marketing and Performance Marketing On The Same Platform
Summary: The key objective of brand marketing is brand awareness. It may or may not lead to conversion hence, the conversion risk lies solely with…
YouTube Advertising vs Hotstar Advertising
This is an exciting time for video OTT platforms. With video becoming the preferred mode of information and entertainment, the pressure on publishers to provide…
Video Advertising: When to Use Which OTT Platform?
This article presents some valuable insights on viewership pattern of popular Indian OTT video platforms based on the report “Indian OTT Platforms Report 2018” published…