IPL 2024’s Viewership has Surged, Attracting Sponsors’ Attention
The Indian Premier League 2024 has commenced with a remarkable increase in viewership, leading to a surge in sponsor interest. On the opening day, Disney…
Category: Series
IPL 2024: What’s New for Advertisers?
The adrenaline-pumping thrill of the Indian Premier League (IPL) is set to return in 2024, and the excitement extends far beyond the passionate fans. This…
IPL TRP 2025 & Viewership on Star Sports – Weekly, Monthly & Yearly
IPL 2024 delivered outstanding entertainment which simultaneously drove unprecedented viewing records along with powerful player achievements. Unprecedented viewer numbers emerged through reports from Disney Star…
The Impact of Prematurely Ended IPL Matches on Spot Ads
The Indian Premier League stands as a pinnacle of excitement around the country and the globe. The popularity of the League is so high that…
JioCinema Unleashes CTV Advertising Revolution Ahead of IPL 2024
Advertisers are eagerly anticipating a surge in the popularity of Connected TV (CTV) ahead of the IPL 2024. Last year’s IPL on CTV, particularly on…
A Complete Guide to IPL 2025 Plan Generator
According to research conducted by The Media Ant, 42% of advertisers found the most difficulty in media planning in digital advertising. The Indian Premier League…
IPL Sponsorship 2024: Exploring the Latest Trends
The Indian Premier League, (IPL) is not only the most-viewed cricket league of the world but also a ground for business and sponsorship. IPL 2024…
Women’s IPL Sponsors: Trends, Viewership & Brand Profile
Key Takeaways: The ad spends poured in WPL 2023 has been pretty modest as per IPL standards, however it remains a significant context when it…
Women’s Premier League 2023: Official Partners and Brand Partners
Big brands sign up as official sponsors for WPL: H&M, Amul, World Gold Council are some of the major partners. After the immense success of…
IPL 2023 : Mukesh Ambani to Stream IPL in 4K Resolution for Free
The slow and dramatic countdown has just begun and things have already taken a turn with the free online streaming of the matches on JioCinema….