Unusual Timing of T20 Cricket World Cup Matches Impacts TV Viewership
The ongoing ICC T20 Men’s World Cup has witnessed a notable 8% decline in TV ratings for its first 30 matches compared to 2022, despite…
Category: Series
Surging Demand for TV Ads as India Advances to Super 8 in T20 World Cup
With India qualifying for the Super 8 stage of the ongoing ICC Men’s T20 World Cup, advertisers are in a frenzy to secure TV ad…
Big Score: T20 World Cup Ad Revenue Set Double to Rs 2,000 Crore
Advertisers are flocking to the T20 World Cup, fueled by Disney Star’s recent announcement of free streaming for the event. Media agency executives and industry…
Top 10 Memorable Ads from Indian Festivals
Indian festivals are a kaleidoscope of vibrant colors, rich culture, and age-old traditions, celebrated with boundless joy and enthusiasm throughout the nation. These festivities, ranging…
T20 Cricket World Cup Ads Influence 85% of Viewers, Reveals iCubesWire Survey
A recent survey conducted by iCubesWire, an ad technology platform, has unveiled significant insights into the viewing habits, platform preferences, and advertisement influences among fans…
SCORE Has Identified Tata Salt, Dream11, and Sprite As Some of The Top Advertisements During IPL 2024
The survey encompassed 36 cities, including metros, tier 1-2-3 towns, and NCCS A/B, resulting in SCORE ranking the top 10 ads that performed best during…
Are Advertisers Cutting Back On Their Spending Because of The Elections?
Ad experts suggest that numerous advertisers are currently adopting a cautious approach as they await the outcome of the polls. The uncertainty surrounding the election…
Indexed Ad Volumes for IPL 17 on TV Witness 16% Growth in First 55 Matches
According to the latest update from TAM Sports-IPL 17 ad report, the indexed ad volumes per channel for IPL 17 on television have surged by…
Star Sports Unveils ‘Star Deals’ to Elevate Second Screen Engagement During IPL Broadcasts
Star Sports is revolutionizing television advertising with the introduction of an innovative solution aimed at enhancing viewer engagement during IPL matches. The groundbreaking solution, dubbed…
IPL 2024 Experiences a Groundbreaking Television Broadcast with Unprecedented Features
The ongoing Indian Premier League (IPL) 2024 has been captivating audiences with its exceptional performances, creating an electrifying atmosphere. However, those fans who prefer to…