Nature & Scope of Advertising
It’s the year 1988, and a tea brand teamed up with famous tabla maestro Zakir Hussain to reach out to the aspirational middle class. Yes,…
Category: Opinions and Trends
Creative Strategy in Advertising to Promote your Brand
Long gone are the days when brand promotion and advertising were confined to the big brands, with the introduction of an array of creative strategy…
7 Benefits and Advantages of Newspaper Advertising
With the steady growth of digital mediums, the advertising game for brands has become even more competitive. However, even in this digital era major brands…
What is Social Commerce? Types of Social Commerce Advertising
Social commerce is an emerging sector in India and the growth is primarily driven by the global pandemic. With strong support from Gen Z’s and…
IPL 2022 Advertising: TV Advertising vs. Hotstar Advertising
Key Takeaways TV Advertising during IPL or Hotstar IPL Advertising : Which is better? Article In our last articles, we discussed ‘What’s New for Advertisers…
IPL 2025: What’s New For The Advertisers?
The Indian Premier League (IPL) has always been a spectacle of cricket, glamour, and unparalleled advertising opportunities. This year, IPL 2025 takes a quantum leap,…
[Updated] Movies in April 2022
This month is going to be fun-filled and exciting for movie-goers and advertisers, thanks to these upcoming movies. If you are an advertiser looking for…
TMA 9th Anniversary: Thank you for helping us create a flat advertising world
“It’s no use going back to yesterday, because I was a different person then.” – Alice in Wonderland. While most of us would associate the…
Top platforms for advertising in Marathi Language
When it comes to searching for advertising platforms for Marathi language, the options are endless. Whether its digital, TV, radio or newspaper, each vertical is…
IPL Advertising: The tug of war between Covid-19 and festive season. Should you advertise?
It’s been six months and the uncertainty over Covid-19 is still there. People are trying hard to adjust to the new normal by staying home…