Years and Going strong – The Centenarian Brands of India
Even though the business and political landscape of India has undergone a sea change in the past 100 years, there are a few brands who…
Category: Opinion/Trends
Fanta turns Chennai Metro Fanta-stic!
Fanta, the orange aerated beverage from Coca Cola has done their most recent campaign by ‘wrapping’ the Chennai metros trains. Fanta was one of the…
Do Political Parties make interesting ads?
Political advertisement for elections have gained a lot of momentum in the recent years in India. The central government itself is said to have spent…
CaratLane celebrates this Valentine’s Day with TVC on Every Day Love
Valentine’s Day, the day of love is not just about couples. Love comes in all different shapes, sizes, forms and from people all around us….
Cinema Ad that is a hearing test in disguise
A hearing solution brand has launched an advert, designed to raise the awareness of hearing issues by showing people whether they have a problem with…
5 Absurd Advertisements of 2016
While the Indian Advertising industry did produce some real thought provoking ads in 2016, it also produced others that were just down right ridiculous. They…
Urban Ladder uses Bangalore Airport to let customers experience the brand
Urban Ladder, an online furniture retailer used a range of hanging banners and mini totems in Bengaluru Airport’s domestic departure lounge for it’s newly rolled…
OOH Innovations For Cadbury’s Maha Pack Launch
The launch of Mondelez’s latest chocolate variant ‘Maha Pack’ was done through a massive Outdoor Advertising campaign across 15 cities in India The main objective…
K Hemani Real estate Group became the talk of the town for its unique Advertisements
The real-estate player had released customised creatives on billboards across Mumbai to promote its project in Kandavali East. The imagery sports the meme saying ‘Dekh…
Home Décor Category forays @ IGI Airport
New Delhi’s IGI airport, is one the OOH hub which has been known as a ‘zero wastage’ media option since inception. And getting the right…