How to promote a Sports Event Online?
Promotion of a sports event is very important both for reaching out to fans and to show visibility to the sponsors. However, it is a…
Category: Opinion/Trends
Impact of Republic TV on TV advertising in India
Amid much fanfare and with some claimed explosive breaking News, Republic TV was launched on 6th of May. Available across MSOs and DTH platforms, Republic…
LinkedIn Advertising – Targeting the Right Audience
Social Media offers a range of options to advertise and reach out to potential customers through easy and effective ways. If targeting a unique set…
Digital Marketing Trends That can Make you the Match Winner
3 Basic Digital Marketing Trends That can Make you the Match Winner To sustain in the race and to become a match winner, we as…
4 Effective Ways of Measuring Facebook ROI
Return on Investment (ROI) is the most significant and deciding parameter while executing a marketing strategy for any business. Businesses using Facebook for advertising can…
Stop these 4 Digital Marketing Trends Right Now!
With the ever growing demand of digital marketing, the number of marketing trends have also revolutionized. At present, there are hundreds of digital marketing techniques…
How BMW moved from promotions to test drives & closures?
BMW India was faced with a tough situation on hand. With high tag price, the number of potential buyers was few and scattered. All tried…
Why people advertise on Facebook?
In this blog, the author has tried to explain to a layman Facebook’s Advertising Ecosystem. It would help the reader understand why do advertisers put their…
Does advertising in Facebook work?
As a Facebook advertising agency dealing with first time advertisers, I am asked few questions quite often: Does Advertising on Facebook really work for small companies?…
Burger King uses mishaps to highlight the brand USP
The latest print campaign of Burger King called ‘Flame Grilled since 1954’ showcases photographs from incidents where Burger Chain outlets were aflame in Oregon and…