Category: Opinion/Trends
Influencer Marketing: Are you missing out on something?
According to the India Influence Report published by Zefmo, over 90% marketers are planning to try out influencer marketing in 2018. 89% of the brands…
How Media Trend changed in 2017?
The Media Ant is used by thousands of advertisers every day either to prepare their marketing plan or buy media for their marketing campaigns. Like any…
Clever ads that generates footfall
Shopping has always been a mood enhancer, but the stores and outlets have to keep up with a lot of creativity to compete in this…
Interesting ads that promote football
It is never easy to grab the attention of emotionally charged and demanding football fans. And so different ads deploy different appeal tactics. Considering how…
Ads that caught the attention of people using popular news or events.
A consumer’s brain can hold only limited information before it becomes fatigued. But the media with a passion for economics of attention, has come up…
Interesting ads targeting women.
The advertising sector in our country has shown several indications of evolving for the better and gender targeting is one of the oldest forms of…
How is cinema advertising helping small businesses to advertise.
While cinema has been central part of the Indian community for over 30 years, the past 6 years have seen an impressive growth in the…
Where are the SMEs spending their advertising money?
Small and medium business enterprises better known as SMEs are the largest contributors to the economy of any country. In India, they constitute the most…
Real Estate Advertising Ideas – Thinking out of the box
Real estate advertisements are everywhere. We wake up in the morning and open the newspapers and find at least half a dozen pamphlets slipped…