Advertising made simpler for you. Read about new Advertising Trends, Campaigns, and Strategies.
Summary Platforms Why Advertise? Popular Media Digital OTT Platforms 1. Young audience2. Advanced Targeting Options3. High engagement rate during COVID-19 Hotstar, Jio Saavn, Gaana, Voot,…
The entire country is under lockdown. Key activities like manufacturing, transport, logistics, and traveling have faced major restrictions. One of the worst affected is media…
What were some of the best trends of 2019 in media and advertising? How would it impact 2020? An analysis by TMA based on their website traffic
Summary: Despite of a slow growth and low contribution to advertising industry, radio advertising is popular among the masses. According to a survey by Nielsen,…
The Product Sleeprite Shotz is a herbal product that helps people sleep naturally Campaign Objective Brand Awareness Target…
Summary: The key objective of brand marketing is brand awareness. It may or may not lead to conversion hence, the conversion risk lies solely with…
There’s an old saying- “The thirsty goes to the well, the well doesn’t go to the thirsty”. In marketing, however, it’s the other way round….
Did you know- ants are the best examples of super-organism? As we turn 7 today, we recount all the valuable lessons that we have learned…
This is an exciting time for video OTT platforms. With video becoming the preferred mode of information and entertainment, the pressure on publishers to provide…
Summary: In the last 3 years, viewership for devotional channels has increased five-fold. Most of the devotional channels are FTAs with 60:40 viewership ratio between…