How much do ad spots during India-NZ semi final match cost?
In a striking development within the realm of sports broadcasting and advertising, the cost of securing a 10-second advertising slot during matches between India and…
Category: News
Festive Radio Ad Spends Soar As CWC And Blockbusters Drive Demand
As the festive season unfolds, the radio industry is buzzing with a surge in advertising, fueled by a vibrant consumer demand, cricket fever due to…
Pro Kabaddi League Live Streaming to be Available for Free on Mobile
Disney+ Hotstar is set to offer free mobile streaming for PKL Season 10, following the success of Asia Cup 2023 and ICC Men’s Cricket World…
Ad Volumes per match in first 23 ICC WC games up by 24%: Report
According to a TAM report, this edition of the tournament saw the count of advertising categories grow by 29% with more than 85 categories having…
Puma, Star Sports, and Myntra celebrate Virat Kohli’s victory
In a stunning display of sporting excellence, Indian cricket maestro Virat Kohli has etched his name into the annals of cricket history by scoring his…
Vicks & Yuvraj Singh ensure no cheer for team India goes unheard
The #VicksKholIndiaBol campaign is a cricket-centric campaign launched by Vicks Cough Drops in India in October 2023. The campaign features cricketer Yuvraj Singh and aims…
Food brand Yu Launches new TVC with Hardik Pandya
Yu Foods has introduced a fresh advertising campaign featuring their brand ambassador, Hardik Pandya. In partnership with NINE 1 Films, the commercials emphasize Yu’s commitment…
Disney+ Hotstar sets a new global live streaming record during India vs South Africa Match
In a spectacular display of digital viewership, Disney+ Hotstar has shattered global live streaming records as 44 million viewers tuned in to watch former Indian…
Saudi Arabia eyeing on IPL, expresses interest in buying $30 billion stake: Report
Bloomberg has reported that Saudi Arabia is keen on acquiring a multi-billion dollar share in the Indian Premier League (IPL), which is the world’s most…
57% tune into mobile streaming apps for ICC ODI Cricket World Cup 2023
As the excitement of the ICC ODI Cricket World Cup 2023 reverberates across India, Axis My India reveals a blend of modern and traditional media…