ICC World Cup 2023 Surpasses Ad Revenue Projections, Digital Advertising Takes the Lead
World Cup 2023 exceeded projected ad revenue, with a twofold increase in digital ad spending compared to the 2019 edition. The boost is attributed to…
World Cup 2023 exceeded projected ad revenue, with a twofold increase in digital ad spending compared to the 2019 edition. The boost is attributed to…
The recent Cricket World Cup 2023 (CWC’23) has proven to be a boon for the advertising industry, generating a substantial boost in ad revenue. Industry…
Swiggy Instamart rolled out an Out of Home Ad campaign during the ICC Cricket World Cup 2023, spotlighting its commitment to delivering munchies swiftly within…
In a striking development within the realm of sports broadcasting and advertising, the cost of securing a 10-second advertising slot during matches between India and…
As the festive season unfolds, the radio industry is buzzing with a surge in advertising, fueled by a vibrant consumer demand, cricket fever due to…
Disney+ Hotstar is set to offer free mobile streaming for PKL Season 10, following the success of Asia Cup 2023 and ICC Men’s Cricket World…
According to a TAM report, this edition of the tournament saw the count of advertising categories grow by 29% with more than 85 categories having…
In a stunning display of sporting excellence, Indian cricket maestro Virat Kohli has etched his name into the annals of cricket history by scoring his…
The #VicksKholIndiaBol campaign is a cricket-centric campaign launched by Vicks Cough Drops in India in October 2023. The campaign features cricketer Yuvraj Singh and aims…
Yu Foods has introduced a fresh advertising campaign featuring their brand ambassador, Hardik Pandya. In partnership with NINE 1 Films, the commercials emphasize Yu’s commitment…