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The Indian Premier League (IPL), the world’s richest cricket league and a notable decacorn, is poised to commence its 17th season entirely in India from…
The Indian Premier League (IPL) has witnessed a remarkable surge in popularity, captivating cricket enthusiasts globally. At the heart of its success is the innovative…
Spotify, the global audio streaming company, has driven out a smart move in the Indian Premier League (IPL) cricket arenas, where the youthful and music-loving…
In a ground-breaking development that truly goes to show the irresistible charm and enormous draw of the Indian Premier League (IPL) and the opportunity definitely…
The Indian Premier League (IPL) has emerged as a cornerstone for brands looking to amplify their presence and engagement in India, leveraging the massive viewership…
The Indian Premier League (IPL) television broadcast achieved unprecedented success in 2023, reaching over 500 million viewers and breaking all previous viewership records for cricket….
Viacom18 is taking an unprecedented step to revolutionize the advertising landscape by launching a new strategy for the upcoming IPL season. These terrestrial broadcasts are…
Advertisers are eagerly anticipating a surge in the popularity of Connected TV (CTV) ahead of the IPL 2024. Last year’s IPL on CTV, particularly on…
Harsha Bhogle, the famous commentator, appeared recently on a TVC from Atomberg Technologies, a new product. This creative advert skilfully uses the double meaning of…
The 2023 Indian Premier League (IPL) heralded a new wave in sports broadcasting cementing the bond between this legendary cricket tournament and the television which…