Advertising made simpler for you. Read about new Advertising Trends, Campaigns, and Strategies.
In our article Advertising after lockdown: Where would advertisers’ money go? published in April 2020, based on industry insights and our website traffic, we made…
Introduction Unable to keep track of industry reports? Overwhelmed by the volume of bookmarked articles on Indian advertising? We hear you. This article contains key insights…
Backed by cheap data rates and throat cut competition among more than 30 OTT platforms in the country, people have warmed up to the idea…
Summary: [soliloquy id=”13720″] Google has recently published the report on 2018 Year in Search for India. The report is rich with statistics and trend analysis…
Gen X or Generation X basically refers to people born from the early to mid-1960s to late 1970s to early 1980s. Currently, they form the…
Here are some useful insights from a Nielsen study: What Handsets Say About Consumers. These insights would help you target mobile devices based on their…
2018 was a good year for media and advertising in India. 2019 is even more promising with IPL, General Elections and Cricket World Cup on…
Summary Apart from being the most widely used social media platform, Facebook is also one of the most popular digital advertising platforms. In this post,…
Also Read: https://blog.themediaant.com/with-hoardings-dead-this-is-how-advertisers-can-reach-out-to-their-audience https://blog.themediaant.com/take-your-outdoor-advertising-in-bangalore-to-next-level-with-these-innovation-ideas In a recent announcement, the Karnataka High Court stated that public transport vehicles like buses including BMTC buses and autos would…
August 2018 was a bad month for advertisers and Outdoor Advertising vendors with Bruhat Bengaluru Mahanagara Palike (BBMP) placing a blanket ban over using public…