Is advertising on online news platforms a good idea?
Summary: In this article, we would discuss: Online news consumption in India is very high, especially on mobiles, in vernacular languages. 56% of all news…
Category: News/Reports
This is why you should prioritize Video OTT Advertising in 2020
Backed by cheap data rates and throat cut competition among more than 30 OTT platforms in the country, people have warmed up to the idea…
Media Trivia: Popular Diwali Ads 2019
Diwali is not just a festival. It means many things to people- lights, celebrations, meeting family and friends, good food, buying expensive items like gold…
Media Trivia: Moment Marketing in India
Moment marketing is here to stay! Piggybacking on viral topics, brands create funny and share-worthy content to attract and engage their audience. It’s easy to…
Media Trivia: Best Apps for Advertising in India
Trigger Warning: This quiz might be the toughest quiz on advertising till date. The facts you would learn today would help you win over any colleague…
4 Advertising Insights to take from Google Year in Search Report India 2018
Summary: [soliloquy id=”13720″] Google has recently published the report on 2018 Year in Search for India. The report is rich with statistics and trend analysis…
Are you leaving out Gen X from your digital ad campaigns?
Gen X or Generation X basically refers to people born from the early to mid-1960s to late 1970s to early 1980s. Currently, they form the…
Handset Targeting: 5 things you should know before planning a mobile campaign
Here are some useful insights from a Nielsen study: What Handsets Say About Consumers. These insights would help you target mobile devices based on their…
Some Fascinating Facts about Media & Advertising in 2018
2018 was a good year for media and advertising in India. 2019 is even more promising with IPL, General Elections and Cricket World Cup on…