Why do OTT platforms want to win rights to stream live sports?
In the vast landscape of OTT platforms, the quest to secure streaming rights for live sports has become a strategic battleground. This article delves into…
Category: Digital Advertising
Is it time for brands to think beyond cricket?
Introduction In late August 2023, there was a notable increase in India’s national pride, driven by a series of remarkable occurrences. These included the successful…
Is sports consumption only limited to male population in India?
Introduction In the realm of sports, gender parity has long been an elusive goal, with a historical imbalance that has persisted for generations. However, in…
World Cup Sponsors & Advertisers 2023
The World Cup isn’t just about breathtaking sixers and nail-biting matches; it’s also a goldmine of advertising opportunities for brands looking to make a global…
Ultimate Guide to Sports Sponsorship
Welcome sports enthusiasts, marketing mavens, and curious minds, to the coolest playbook in town! We’re diving headfirst into the electrifying universe of sports sponsorship, and…
ICC Cricket World Cup TV Advertising Campaigns
As the world unites to witness the pinnacle of cricketing excellence, brands from every corner of the globe strive to leave an indelible mark on…
A Complete Guide to World Test Championship Advertising
Advertising in World Test Championship 2023 The final of the 2021–2023 ICC World Test Championship, 2nd edition of the ICC World Test Championship, will be…
Why is Digital Advertising Effective in 2024?
The way consumers discover, evaluate, and purchase products have changed a lot through the years, brands who are looking to build a community and be…
How Much Should a Company Spend on Digital Advertising?
Are you a business struggling to allocate a digital advertising budget for your brand? When trying to break down a budget there is no exact…
Online Advertising In 2024 | Types, Effectiveness & Platforms
Have you ever realized after responding to a Facebook ad, double-tapped an Instagram image, or clicked a Google search result only to learn it was…