Headlines: Top Media Ad News in India for the Week (Date : 17th May – 23rd May 2021 )
Alcohol ad spend to see 5.3% growth in 2021: Zenith report. The Business Intelligence – Alcohol: Beer + Spirits report states that digital advertising will…
Alcohol ad spend to see 5.3% growth in 2021: Zenith report. The Business Intelligence – Alcohol: Beer + Spirits report states that digital advertising will…
Amazon.in launches free video streaming service ‘miniTV’. The ad-supporting offering can be accessed by users on the shopping app. TV ad vol at an all-time…
Disney+ Hotstar has 41% share of Indian online video subscription market: Omdia. The OTT platform’s subscription base tripled in less than a year, from 8…
Pay DTH platforms added 290,000 active subs in Dec quarter: TRAI. Cricket accounted for 87% of Indian Sports Sponsorship: GroupM ESP Report 2021.The report considered…
Growth in television ad volumes across all genres seen in January and February this year has been further consolidated in March with 456 million seconds…
Total TV owning households grew 6.9% to reach 210 mn in 2020: BARC. According to BARC’s TV universe estimate for 2020 the number of TV…
GroupM in association with Exchange4Media has released a report “Voicebox: Give your brand a voice”. Some of the highlights of the report include: There are…
Amazon and Flipkart lead ad volume share of online shopping category: TAM AdEx. Ad Volumes category on television grew by 5 per cent in Y…
Noida may allow operators to use 25% of e-cycle stations for ads. The ambitious rent-a-bike facility was supposed to take off a year ago, but…
Viacom18 gears up for launch of COLORS Cineplex Bollywood on April 1. With the launch, Viacom18 will further expand its movie portfolio with an aim…