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Sony ropes in 7 sponsors for India tour of England. Pan Bahar, Byju’s, Mahindra Sports Utility Vehicles, Kent Mineral RO, Fogg, UltraTech Cement and Pharmeasy…
TV ad volumes for June 2021 and H1 2021 higher than previous two years: BARC report. Television ad volumes for June 2021 grew by 6%…
Sony inks content partnerships with Twitter, FB for India’s overseas tours of SL, Eng.India will play 3 ODIs and T20Is with Sri Lanka followed by…
Ind-NZ WTC Final viewed by 99 million. According to BARC India, the series is the most viewed test match since 2018. Star Plus maintains lead…
SPSN signs 15 advertisers for India -Sri Lanka series. The lineup includes Byju’s, Pan Bahar, Amazon Prime, 99 acres.com, Cars 24, Oppo, Tata Motors, Raj…
Digital continues to grow, TV to recover faster than other mediums. As per Tam AdEx report, other mediums witnessed a drop in ad volumes in…
Personal Healthcare sector saw highest growth in Print media in Jan-May’21: TAM Adex. The sector witnessed 95% growth on Print, 86% on TV, 93% on…
Star Plus trumps FTA channels to emerge as ‘most-watched’ in the overall market. Before this, Zee TV dominated the overall market with 675 million impressions…
Google to allow Android 12 users to opt out of interest-based advertising.The phased rollout of the service will affect apps running on Android 12 devices…
Mythology, Comedy emerge as top genres in W19 over W14 on Hindi GECs: BARC. Data says that TV witnessed a 73% increase in mythological content…