Headlines: Top Media Ad News in India for the Week (16th- 22nd May)
1) Taboola has released Indian Readership Insights which reveals the latest readership trends for most read topics during the lockdown in India. Highlights: 4X more…
1) Taboola has released Indian Readership Insights which reveals the latest readership trends for most read topics during the lockdown in India. Highlights: 4X more…
1. The total FCT on TV has again dropped by 9% in the 18th week as compared to the 17th week, and when compared to…
1. The online music consumption in India saw a 13% rise during the lockdown period- Gaana 2. TV advertising witnessed a surge of 10% in…
1. Google blocked and removed 2.7 billion bad ads and terminated over 1.2 million advertisers’ accounts that violate Google’s ads policies. 2. Colors acquires the…
1. Zee5 has launched an OOT platform for kids- ZEE5 Kids. The platform encompasses various kids genres in 9 different languages. The platform will be free…
1.Google announced to waive its ad fees for news publishers globally on Google Ads Manager for 5 months. 2. According to the new BARC-Neilsen report,…
1. YouTube planning to launch “Shorts” by the end of 2020 to compete with TikTok, a social media platform where a user can upload short…
1. Tabloola partners with Oracle Data Cloud, now, on buying vCPM model, advertisers will only pay for viewed impressions, and when buying on a CPCV…
1. Disney has postponed the launch of it’s streaming app Disney +, the launch will be rescheduled when the IPL starts. 2. Tokyo Olympic, one…
1. Haryana Government has passed a tender for advertising rights on the standard/ordinary busses of Haryana Roadways for a period of 3 years. 2. All…