Headlines: Top Media Ad News in India for the Week (28th July-3rd Aug)
1. Google has launched Ads Transparency Spotlight, a tool to offer more transparency to its users about the ads they see. Now Google display ad…
1. Google has launched Ads Transparency Spotlight, a tool to offer more transparency to its users about the ads they see. Now Google display ad…
Omnicom Mediagroup has released a report “COVID- 19: The impact on Media Consumption of Indians”. The report provides comprehensive insights into the evolving media consumption…
1. TV9 to shut down its English News channel News 9 and venture into Digital Medium for the same. 2. Ad insertion on Digital witnessed…
1. GroupM’s Kinetic Worldwide has announced a launch of their OOH planning tool- IOM (India On Move). The tool will help in understanding the audience…
Big FM has been ranked as the number 1 radio station in Mumbai with an overall 15.1% market share. With 31.8 Lakh listeners, Big FM…
1. The Hindu to discontinue its Mumbai edition, will however maintain it’s presence in the Mumbai market through its national edition. 2. Times Internet has…
1. According to TAM AdEx-Television Advertising Report-II for period Mar-Jun’20, GEC (General Entertainment Channel) witnessed the growth of almost 74% in average ad volumes in…
1. Taboola has recently forged a partnership with The Hindu under which The Hindu has implemented Taboola’s content feed across all of their regional sites…
1) Star Utsav, Colors Rishtey, Zee Anmol, Zee Anmol Cinema and Sony Pal have been added to the DD Freedish on a pro-rate basis for…
1) BFSI ad insertion on TV has witnessed a growth of 19% and the same have decreased on digital by 39% for the period January-April…