Headlines: Top Media Ad News in India for the Week (6th- 12th Oct)
Star Vijay has launched a new Tamil music channel- Vijay Music. The news genre garnered a 31% share of ad volumes on TV during August…
Star Vijay has launched a new Tamil music channel- Vijay Music. The news genre garnered a 31% share of ad volumes on TV during August…
Enterr10 Television increases its regional footprint with Dangal Kannada, the channel is available across DTH and local cable networks. KPMG released its media and entertainment…
AltBalaji has entered into a partnership with Roposo, in order to leverage and strengthen each other’s presence in Tier 2, 3 cities. With this association,…
1. Nielsen has launched Nielsen Compass, a yearly dataset that covers critical elements from marketing campaigns including brands, pricing, and media platforms for marketers to…
1. The Ad insertions on TV grew by 18% and 35% on Digital during August compared to January 2020- TAM Adex. 2. Dentsu Marketing Cloud…
1. MoEngage and Apptopia released a new report “Global Mobile Consumer Trends Report 2020”, which tracks the movements in Q2 vs Q1 2020. A few…
1. Flipkart has launched- “Brand Pulse”, an insight tool to help brands understand their relevance with context to competition and help them in developing their…
1. Pitch Madison has launched its mid-year 2020 report. A few highlights: Adex witnessed a drop of almost 39% in the first half of 2020. …
1. Fever FM maintained it’s lead in Mumbai and Delhi, while Radio City tops in Bangalore and Radio Mirchi in Kolkata in week 23rd-26th (Ram…
India Today Group has announced that it is shutting the print edition of Mail Today. The further plans are to create the digital version of…