Headlines: Top media ad news in India for the week (Date: 28th February – 6th March 2022)
BARC will postpone resumption of the release of TRP ratings for channels in the news genre, as per PTI. Earlier BARC had announced that the…
Category: Media Quiz and News
Media Trivia- Pitch Madison Advertising Report 2022 (Part-1)
This quiz is based on Pitch Madison Advertising Report 2022, which covers in detail, the Indian AdEx scenario of the year 2021. The report talks…
Headlines: Top media ad news in India for the week (Date: 21st February – 27th February 2022)
As per the TAM AdEx data for television, there has been an overall growth of 33% and 32% in Jan 2021 and Jan 2022 respectively,…
Headlines: Top media ad news in India for the week (Date: 15th February – 21st February 2022)
As per a study conducted by PubMatic-Forrester Consulting, the ad budgets in APAC (Asia- Pacific) are shifting towards digital media. Currently, mobile in-app is emerging…
Headlines: Top media ad news in India for the week (Date: 7th February – 14th February 2022)
The year 2022 will be the year of cricket. Industry experts are estimating that broadcasters may invest approx Rs 50,000 cr to acquire media rights…
Headlines: Top media ad news in India for the week (Date: 1st February – 7th February 2022)
The advertising revenue of e-commerce giant Amazon has grown by 32% YoY to reach $9.7 Billion, according to the company’s filings in the 4th Quarter…
Media Trivia: India Connected TV Report 2021
This quiz is based on the India CTV Report 2021 by Mediasmart, which talks about the growth of Connected TV in India during 2021. In…
Headlines: Top media news in India for the week starting 24/01
Sony Pictures Networks India has bagged the exclusive rights to broadcast Asian Games 2022. The deal spans from November 2021 to September 2023 and it…
Headlines: Top media ad news in India for the week (Date: 18th January – 24th January 2022)
News channels have seen a 12% growth in advertising spends in 2021 when compared to 2022. According to TAM AdEx, Reckitt Benckiser grabbed the top…
Headlines: Top media ad news in India for the week (Date: 11th January – 17th January 2022)
The Ministry of I&B asked BARC to resume news channels’ ratings after a 13 month halt. BARC had stopped releasing their weekly viewership data for…