Media Trivia: Television Advertising during Lockdown (Apr-Jun 2020)
Lockdown brought a lot of activities to a halt including new content generation for television and OTTs. This, however, didn’t deter the audience from enjoying…
Category: Media Quiz and News
Headlines: Top Media Ad News in India for the Week (6th- 13th July)
1. GroupM’s Kinetic Worldwide has announced a launch of their OOH planning tool- IOM (India On Move). The tool will help in understanding the audience…
Headlines: Top Media Ad News in India for the Week (30th June-6th July)
Big FM has been ranked as the number 1 radio station in Mumbai with an overall 15.1% market share. With 31.8 Lakh listeners, Big FM…
Headlines: Top Media Ad News in India for the Week (23rd-29th June)
1. The Hindu to discontinue its Mumbai edition, will however maintain it’s presence in the Mumbai market through its national edition. 2. Times Internet has…
Headlines: Top Media Ad News in India for the Week (15th- 22nd June)
1. According to TAM AdEx-Television Advertising Report-II for period Mar-Jun’20, GEC (General Entertainment Channel) witnessed the growth of almost 74% in average ad volumes in…
Headlines: Top Media Ad News in India for the Week (6th- 14th June)
1. Taboola has recently forged a partnership with The Hindu under which The Hindu has implemented Taboola’s content feed across all of their regional sites…
Headlines: Top Media Ad News in India for the Week (30th May- 5th June)
1) Star Utsav, Colors Rishtey, Zee Anmol, Zee Anmol Cinema and Sony Pal have been added to the DD Freedish on a pro-rate basis for…
Headlines: Top Media Ad News in India for the Week (23rd- 29th May)
1) BFSI ad insertion on TV has witnessed a growth of 19% and the same have decreased on digital by 39% for the period January-April…
Headlines: Top Media Ad News in India for the Week (16th- 22nd May)
1) Taboola has released Indian Readership Insights which reveals the latest readership trends for most read topics during the lockdown in India. Highlights: 4X more…
Headlines: Top Media Ad News in India for the Week (9th – 15th May)
1. The total FCT on TV has again dropped by 9% in the 18th week as compared to the 17th week, and when compared to…