IPL 2020: Complete list of IPL Sponsors, IPL Advertisers on TV & Hotstar, and IPL Ads
IPL 2020 is in full swing now. As per the latest report “Television Viewership and Advertising consumption of IPL-13 2020” by BARC + Nielsen based…
Category: Media Planning
Festive season 2020 advertising: This year vs Last year (Part 1 of the series)
The festive season is around the corner. We are still facing the wrath of Covid-19 but with most businesses up and running and mega-events like…
IPL Advertising: The tug of war between Covid-19 and festive season. Should you advertise?
It’s been six months and the uncertainty over Covid-19 is still there. People are trying hard to adjust to the new normal by staying home…
Advertising for health care & health supplements brands in the times of COVID-19
Summary Platforms Why advertise Popular Media Digital OTT Platforms 1. Advanced Targeting Options2. High engagement rate during COVID-19 Hotstar, Jio Saavn, Gaana, Voot, Zee5 User-generated…
Advertising for education brands in the times of COVID-19
Summary Platforms Why Advertise? Popular Media Digital OTT Platforms 1. Young audience2. Advanced Targeting Options3. High engagement rate during COVID-19 Hotstar, Jio Saavn, Gaana, Voot,…
How to advertise your business in Mumbai? Here’s a complete guide
This article spans across 5 pages. Please use the page index at the bottom of the page to navigate to the next pages. Introduction In…
A Complete Guide To Advertising In IPL Cricket 2020 On Hotstar App
What would we cover in this article? Following are the topics we would discuss in the article. You can skip to relevant sections by following…
How To Advertise Your Business In Bangalore – Here’s a Complete Guide
Introduction In the first article of the series State-wise Media Exposure in India-A Comparison, we discussed, in brief, the heterogeneous nature of media penetration across…
Best platforms for promoting Educational Games in India: Part-5
For the past two months, we have been discussing the online mobile gaming industry in India and it’s following aspects- Genre specific growth of online…
Demystifying casual games and effective ways to promote it (Part-4)
In the previous article of our series on “Promoting online mobile games,” we have explored E-sports and action games. Here are the links of the…