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Summary Platforms Why advertise Popular Media Digital OTT Platforms 1. Advanced Targeting Options2. High engagement rate during COVID-19 Hotstar, Jio Saavn, Gaana, Voot, Zee5 User-generated…
Summary Platforms Why Advertise? Popular Media Digital OTT Platforms 1. Young audience2. Advanced Targeting Options3. High engagement rate during COVID-19 Hotstar, Jio Saavn, Gaana, Voot,…
For the past two months, we have been discussing the online mobile gaming industry in India and it’s following aspects- Genre specific growth of online…
In the previous article of our series on “Promoting online mobile games,” we have explored E-sports and action games. Here are the links of the…
In the previous article under our Indian Festive Advertising Series, we discussed how there is a jump in usage of public transport and how advertisers can…
What is hyperlocal advertising? Hyperlocal advertising refers to targeting a particular area/location/community around a business/outlet with a message customized to the area. Who should do…
The word FinTech is comprised of two words: Finance + Technology. With India moving towards both financial as well as digital literacy, demand for FinTech…
Why should you advertise student housing online? According to a Google report, search queries for real estate have increased by 40-50% in 2017 in India….
Every college or Institute will need a customized media plan. The media plan for an educational institute would vary depending on type of students you…
Q- Why is promoting a travel website really important? A- You have optimized the travel website to attract more visitors, have added lip-smacking photos of…