AI’s Future in Software Marketing: Personalization and Automation
Imagine a world where marketers don’t have to guess at the consumer’s potential likes and dislikes- instead, the campaign is perfectly tailored to the consumer….
Category: Marketing
Below the Line Marketing Advantages and Disadvantages
Below-the-line (BTL) marketing targeting particular consumer categories with direct, tailored communication sets it apart from conventional Above-the-line (ATL) techniques. BTL marketing is a more sophisticated…
What is Roadshow Marketing? Types, Benefits and Examples
Roadshow marketing has emerged as a dynamic strategy for brands to connect with their target audience. Roadshow marketing involves taking a company’s message, products, or…
What is Personalization in Marketing? Strategies and Examples
Personalization has completely transformed the way businesses engage with their customers. In today’s world, where consumers are bombarded with information and choices, personalization emerges as…
What is Tween Marketing? Definition, Strategies and Examples
Tween marketing involves targeting children aged between 8 and 12 years old, known as “tweens,” through specific advertising and promotional efforts. This age group is…
Influencer Marketing: Is It Right Fit For Your Brand
Influencer marketing has emerged as a powerful tool for brands looking to enhance their reach and credibility. To determine if it’s the right fit for…
10 Benefits of Influencer Marketing to Boost Your Brand
Influencer marketing offers numerous benefits that can significantly boost your brand. It enhances credibility and trust through genuine endorsements and reaches targeted audiences by leveraging…
6 Best Marketing Strategies for Software Startup Companies
With the increasing populace of technology companies, new software developing startups particularly experiences intense market competition. As such, the need to appreciate, the need to…
What is Revenue Marketing? The complete guide
Revenue marketing stands as a pivotal component in propelling business growth and enhancing profitability. This approach not only fosters lead generation but also facilitates their…
Future of Influencer Marketing- 2025
Influencer marketing is not just a fleeting trend but a powerful strategy that continues to evolve. As digital landscapes shift and consumer behaviours change, understanding…