Meta Incorporated Ads into Instagram Reels
Overlay Ads are added into Instagram reels by Meta. This feature will offer banner ads in short form content while the reels are being watched…
Category: Marketing
What is Phygital Marketing and How To Use It?
Phygital Marketing, a new concept gaining attention, seamlessly blends physical and digital marketing strategies. It uses both real and digital worlds’ best qualities so that…
Examples of BTL Advertising in 2024
In 2024, Below-the-Line (BTL) advertising is evolving rapidly, offering brands more opportunities to connect with their audiences in meaningful and personalized ways. Unlike traditional Above-the-Line…
What is Proactive Marketing: Importance & Benefits
Proactive marketing is a strategic approach that involves anticipating future market trends, consumer needs, and potential challenges to create opportunities and gain a competitive edge….
The Power of Localized BTL Marketing in 2024
Localized Below-The-Line marketing is a strategic method that concentrates on engaging customers on a more personal and direct level within a particular geographical area. This…
7 Challenges of Cross-Channel Marketing and How to Overcome Them
In today’s digital landscape, consumers interact with brands across multiple channels, making cross-channel marketing an essential strategy for businesses aiming to provide a seamless and…
AI’s Future in Software Marketing: Personalization and Automation
Imagine a world where marketers don’t have to guess at the consumer’s potential likes and dislikes- instead, the campaign is perfectly tailored to the consumer….
Below the Line Marketing Advantages and Disadvantages
Below-the-line (BTL) marketing targeting particular consumer categories with direct, tailored communication sets it apart from conventional Above-the-line (ATL) techniques. BTL marketing is a more sophisticated…
What is Roadshow Marketing? Types, Benefits and Examples
Roadshow marketing has emerged as a dynamic strategy for brands to connect with their target audience. Roadshow marketing involves taking a company’s message, products, or…
What is Personalization in Marketing? Strategies and Examples
Personalization has completely transformed the way businesses engage with their customers. In today’s world, where consumers are bombarded with information and choices, personalization emerges as…