Advertising made simpler for you. Read about new Advertising Trends, Campaigns, and Strategies.
Patanjali Ayurveda’s rise from a humble startup in Haridwar to a multi-billion-dollar FMCG giant is a case study in innovative marketing, smart positioning, and leveraging…
OYO Rooms, founded by Ritesh Agarwal in 2013, stands as a testament to innovative thinking in the hospitality sector. Starting with a single hotel in…
Nykaa, a brand synonymous with beauty, fashion, and wellness, has revolutionized the retail landscape in India. What started in 2012 as an online beauty e-commerce…
Mahindra & Mahindra, one of India’s most renowned brands, has been a trailblazer in mobility and innovation since its inception in 1945. From assembling rugged…
Lakmé, India’s pioneering beauty brand, has been a cornerstone of the Indian cosmetics industry for decades. Established at the request of Prime Minister Jawaharlal Nehru…
Kissan, one of India’s most iconic brands, has a legacy deeply rooted in freshness, authenticity, and community. Starting as a humble train-side marketplace in Punjab,…
Jio’s transformation from a newcomer to a telecom giant has been nothing short of remarkable. What began as a bold experiment in 2016, offering free…
Indigo Airlines, a name synonymous with affordable and efficient air travel, has soared high in the Indian aviation market since its inception in 2006. From…
Haldiram’s, the name synonymous with authentic Indian snacks and sweets, has captured hearts (and taste buds!) not only in India but around the globe. From…
Ghadi Detergent’s incredible journey from a regional player to India’s leading detergent brand is a masterclass in strategic marketing and deep consumer understanding. Established in…