Yoga Bar: Redefining the Health-Food Industry
When it comes to health-focused snacks in India, Yoga Bar has carved out a space as unique as its name. Founded in 2014 by sisters…
Category: A to Z Brands
Xpressbees: Delivering Success With Speed & Strategy
In the fast-paced world of logistics and e-commerce, few brands have managed to leave a lasting impact quite like Xpressbees. Emerging as a spin-off from…
Zomato’s Marketing Journey: Strategy, Success & Impact
Zomato is not just a name; it’s an experience synonymous with food discovery and delivery. Founded in 2008 by Deepinder Goyal and Pankaj Chaddah, Zomato…
Urban Company: Revolutionizing Home Services With Innovation and Trust
Urban Company, formerly known as UrbanClap, has become synonymous with convenience, reliability, and professionalism in the home services industry. Founded in 2014, this Gurugram-based platform…
Wildcraft: Leading India’s Outdoor Market with Strategic Marketing
Wildcraft has carved its niche as a brand synonymous with adventure, resilience, and functionality. From humble beginnings as a small venture in Bengaluru to becoming…
Vicco: Timeless Ayurveda and Marketing Mastery
For many Indians, the iconic jingle “Vicco Turmeric, Nahi Cosmetic” isn’t just an advertisement; it’s a slice of nostalgia. Vicco, founded in 1952 by Keshav…
Tanishq’s Marketing Strategy: From Trust to Trendsetter
Tanishq, a brand under the Tata Group, has grown from its inception in 1994 into India’s most beloved jewellery retailer. Known for its transparency, customer-centric…
Sugar Cosmetics: Modern Marketing & Branding Masterclass
From Lipsticks to a Beauty Powerhouse The beauty industry is a competitive battlefield, and Sugar Cosmetics has emerged as a fierce contender. Founded in 2012…
Rooh Afza’s Marketing Strategy: 100 Years of Iconic Excellence
Rooh Afza is more than just a beverage; it’s a cultural phenomenon. Established in 1907 by Hakim Abdul Majeed in Delhi, this ruby-red syrup has…
Quikr’s Strategic Evolution: From Classifieds to Digital Powerhouse
Quikr’s journey from a modest online classifieds platform to a multi-vertical digital giant is a masterclass in innovation, customer-centricity, and adaptability. Founded in 2008, Quikr…