How Myntra Became India’s Fashion Front-runner Through Strategic Innovation
What forced Myntra from a small B2B startup to become India’s number one fashion portal today? Launched in 2007 by Mukesh Bansal, Vineet Saxena, and…
Category: Marketing Strategy
Parle’s Marketing Strategy: From Local Biscuit to Global Phenomenon
What must a biscuit contain to be considered as good and popular among the people of different age, income and from different regions, for almost…
Asian Paints Leading the Industry with a 53% Market Share
Do you ever get to think about how large the Indian paint industry is? It is expected to grow to nearly USD 9.56 billion by…