Television Advertising Campaign Planning : Part 3
In the first article of the series, we discussed some useful facts and figures about television viewership and advertising in India, curated from reports by…
Category: TV Advertising
Post-evaluation report can help TV campaigns- A Case Study
Reporting is for digital advertising only and not for television advertising. If you have believed this for a long time, you are here for a…
TV Advertising Campaign Measurement : Part 2
In the first article of the series, we discussed some useful facts and figures about television viewership and advertising in India, curated from reports by…
Live-Sports Events in 2020- What’s in it for advertisers?
With the arrival of 2020, here we are with some of the most awaited and famous sports events to be telecasted live on TV. Let’s…
How to advertise in TV
As a TV planner, I get frequent questions from people wanting to advertise on TV in India. The brand asking these TV advertising related questions…