Influencer Marketing for Beginners
This article tries to answer the most basic yet confusing questions around influencer marketing. What is influencer marketing? How can influencer marketing help your brand?…
Category: How To
Introducing our Digital Media Planning Tool (Excel-Beta Version)
If you are new to the world of Digital Marketing, it might get overwhelming for you to understand and master digital marketing’s fancy terminologies and…
Video Advertising: When to Use Which OTT Platform?
This article presents some valuable insights on viewership pattern of popular Indian OTT video platforms based on the report “Indian OTT Platforms Report 2018” published…
Digital Advertising: How Much is Too Much?
This is a question we always encounter while executing digital advertising campaigns. How many times should we show digital ads to our audience? One time?…
कैसे करें रेडियो पर विज्ञापन?
रेडियो विज्ञापन भारत में रेडियो का पदार्पण देश की आज़ादी से पहले हुआ था और आने वाले कई सालों तक रेडियो ही जनता का एकमात्र…
6 Social Media Marketing Tips Every Marketer Should Know in 2018
Do you feel that social media marketing seems to be quite profuse? Trust me, I have got the right thing for you! Perhaps social media…
Online Advertising: Honest Answers to the Most Basic Questions
Where can I place online advertisements? You can advertise online wherever you can think of- from Google search results to reading news on Inshorts app…
Best Practices for Email Marketing
In a recent survey of marketing professionals, email marketing came to the top in terms of performance. Email marketing is almost no cost marketing effort,…
Radio Advertising
Radio Advertising account for about 4.4% of the total ad spend in India. Dominated by private FM players, radio advertising is getting increasingly popular due…
How to plan your first radio campaign
If you are reading this, then you have probably have been through the first 3 important steps of your business already. Definition & understanding of…