CTV Advertising for SMEs in 2023: A Complete Guide
The Growth of the Indian OTT Market The Indian OTT market has been phenomenal and the pandemic has boosted internet consumption even more. The time…
Category: Digital Advertising
How SMEs can expand their business through CTV Ads?
Connected TV advertising has become a prime tenet of marketing for big brands, but for relatively small businesses and brands, the domain of CTV ads…
How to Improve Your Landing Page Conversion Rates?
What is a landing page ? A “landing page” is any kind of webpage which a consumer may land on, however from a marketing perspective,…
Popular digital platforms to advertise in 2022
In the past few years we have seen a massive transformation in advertising, as consumers spend more time on their mobile phones, tablets and laptops….
Top 3 Quora Questions On Hotstar Advertising
Quora is the best platform for asking questions to fellow netizens. The strict policies of Quora ensure that the information shared on Quora is useful…
Video Advertising: When to Use Which OTT Platform?
This article presents some valuable insights on viewership pattern of popular Indian OTT video platforms based on the report “Indian OTT Platforms Report 2018” published…
Digital Advertising: How Much is Too Much?
This is a question we always encounter while executing digital advertising campaigns. How many times should we show digital ads to our audience? One time?…
6 Social Media Marketing Tips Every Marketer Should Know in 2018
Do you feel that social media marketing seems to be quite profuse? Trust me, I have got the right thing for you! Perhaps social media…
Online Advertising: Honest Answers to the Most Basic Questions
Where can I place online advertisements? You can advertise online wherever you can think of- from Google search results to reading news on Inshorts app…
Best Practices for Email Marketing
In a recent survey of marketing professionals, email marketing came to the top in terms of performance. Email marketing is almost no cost marketing effort,…