What is Ad Discrepancy? 3 Simple Tips to Reduce It
Ad discrepancy is a prevalent issue in the digital advertising ecosystem that can significantly impact the performance and efficiency of ad campaigns. This article explores…
Category: Connected TV
Why Include CTV in Your Advertising Plan?
The advertising industry is ever changing, and while technological advances have been a catalyst, certain things have remained relatively unchanged. TV advertising, in particular, has…
CTV Advertising for SMEs in 2023: A Complete Guide
The Growth of the Indian OTT Market The Indian OTT market has been phenomenal and the pandemic has boosted internet consumption even more. The time…
How SMEs can expand their business through CTV Ads?
Connected TV advertising has become a prime tenet of marketing for big brands, but for relatively small businesses and brands, the domain of CTV ads…