13 Advantages of Advertising – Explained
Advertisement is one of the critical tools for organizations in their business management and implementation process. It makes the relationship between buyers and sellers more…
Category: Advertising
What is Competitive Advertising? Types, Strategies & Examples
Imagine two fast-food giants, their billboards side by side, each boasting the juiciest burger in town. You, the hungry commuter, gaze out of your car…
Newspaper Size Formats in Inches, mm, Dimension & Cms
In the Digital Age, where information flows abundantly through screens, there’s a unique charm in holding a physical newspaper in your hands. The feel of…
10 Critical Types of Shock Advertising to Grow Your Brand Presence
Shock advertising is another interesting way to market a product that brings visually shocking flash to the advertising’s target audience. As consumers are subjected to…
10 Best Ads of 2024 in a Nutshell
2024 has been an incredible year for advertising, with brands pushing the boundaries of creativity, storytelling, and technology. From emotional narratives to jaw-dropping visuals, these…
What is Podcast Advertising: A Great Guide for Beginners
Introduction Podcasts have become one of the most effective means through which people convey stories and information. Given the continually increasing popularity of podcasts in…
What is Machine Learning in Marketing: Explained with Examples
Introduction Firms are always trying to find new approaches to the practice and increase overall efficiency. The most revolutionary innovation is the integration of Machine…
Indoor and Outdoor Advertising – Major Key Differences
Advertising has become an integral part of businesses as it helps them to reach out to their target audience effectively. When it comes to advertising,…
Regional Brands Embrace Disney+ Hotstar Amid Surge in Connected TV Advertising
The shift in regional content consumption has transformed digital advertising on platforms like Disney+ Hotstar. Viewership in regional languages such as Tamil, Telugu, and Malayalam…
Zepto Launches Jarvis: A Game-Changing In-House Ad Platform for Brands and Sellers
In a significant move to enhance its platform offerings, Zepto, the quick-commerce giant, has introduced Jarvis, an in-house advertising platform designed to empower both small…