Top Fitness Influencers In India
Have you ever imagined yourself as one of the people in-charge of the entire fitness sector? So, on this occasion, we’ll sneak a peek into…
Category: Advertising
What is Omnichannel Marketing? Benefits and Examples
What is Omnichannel Marketing: Explained Omnichannel marketing represents a pivotal shift in the way businesses approach customer engagement. Unlike traditional marketing approaches, which often operate…
Top 10 Must-Know Holiday Marketing Tips for 2024
Introduction to Holiday Marketing Holiday marketing is an essential aspect of any business strategy, especially as the festive season approaches. It’s a time when consumer…
What is Niche Marketing? Examples & Advantages
Understanding Niche Marketing Niche marketing is a strategic approach where businesses target a specialized segment of the market rather than pursuing a broad audience. This…
What is Ambient Advertising? Example, Characteristics & Advantages
What is Ambient Advertising? Ambient advertising, also referred to as ambient media or ambient marketing, is a form of advertising that involves placing promotional messages…
What is Unconventional Advertising? Types, Effectiveness and Examples
Unconventional advertising has become a popular strategy for businesses seeking to stand out in a crowded marketplace. This form of advertising involves creative and unexpected…
What is Covert Advertising? Strategies, Implications and Examples
In today’s advertising landscape, covert advertising has emerged as a significant and often controversial approach to promoting products or services. This marketing strategy involves embedding…
What is Digital Signage Advertising?
In today’s fast-paced digital landscape, capturing the attention of consumers has become increasingly challenging. Enter digital signage advertising – a dynamic and versatile approach that…
7 Best Mobile Advertising Strategies in 2024 to Look Out For
Mobile advertising is constantly reshaping the digital marketing scene, providing businesses with new ways to interact with consumers on a personal level. Mobile advertising is…
JioCinema Presents Budget-friendly Advertising Opportunities for SMBs During IPL 2024
JioCinema, the Indian over-the-top media streaming platform owned by Viacom18, has introduced a targeted advertising campaign aimed at small and medium-sized businesses (SMBs) during the…