Healthcare Advertising – Strategies, Trends & Ethics
Healthcare advertising, being a meticulously woven tapestry of strategy, communication, and compassion, now finds itself at a junction where it meets innovation and concern in…
Category: Advertising
Dissecting Mamaearth CTV T20 World Cup campaign
Product/Service Mamaearth founded in 2016 by Varun Alagh, is an Indian brand that offers a wide range of natural and toxin-free personal care products for…
What is In-App Advertising? Types, Trends & Examples
Nowadays, with the increasing number of smartphone users, you may have observed the appearance of advertisements while scrolling through your favourite applications. This is known…
Top 10 Pre Testing and Post Testing Methods in Advertising
In the fast-paced world of advertising, ensuring your campaigns are effective before and after launch is essential for success. Pre-testing methods help evaluate an ad’s…
What is Targeted Advertising? Types, Benefits and Examples
In this omnipresent digital world, there is a potent tool as the fine-tuned surgeon’s scalpel and as convincing like the blockbuster’s captivating plot. This is…
Role of Advertising in Promoting a Brand
Advertising plays a pivotal role in shaping contemporary societies and exerting influence on consumer behaviour. As enterprises endeavour to establish a formidable presence in the…
Top 10 Trends Shaping Digital Advertising in 2024
In 2024, it’s much more than simply pretty banners. This sort of thing involves the ability to know what you’re going to do before you…
7 Ethics in Advertising | It’s Importance and Effectiveness
In today’s consumer-driven world, advertising plays a significant role in shaping our perceptions, influencing our choices, and driving economic growth. However, with great power comes…
Features of Online Advertising You Need to Know
In the dynamic landscape of the digital era, online advertising has emerged as a pivotal force, shaping the way businesses connect with their target audiences….
What is Sustainable Advertising? Definition and Examples
In an era where environmental consciousness is paramount, businesses are increasingly recognizing the importance of incorporating sustainability into their operations. One significant aspect of this…