PayPal Develops Personalized Advertising Platform
PayPal is developing a new advertising platform that leverages its extensive customer data to help merchants target their ads more effectively. The payments giant has…
Category: Advertising
T20 World Cup: TV Ad Rates Drop by 15% Amid Cricket Fatigue and Budget Constraints
The ICC Men’s T20 World Cup, boasting an estimated total viewership of 850 million across linear and digital platforms, presents a significant opportunity for advertisers….
What is Non-Traditional Marketing? Types and Example
Understanding Non-Traditional Marketing Non-traditional marketing is all about using creative and unconventional ways to promote products or services. Unlike traditional marketing, which relies on TV…
10 Essential Tips for Billboard Advertising
In today’s growing world, grabbing attention can be a challenge. But what if your message could reach thousands of potential customers every day? Billboard advertising…
What is Digital OOH? 7 Examples of Digital-Out-of-Home Advertising
Picture yourself strolling in the main street, your attention being drawn to what looks like a beacon placed in space. This is not just an…
Advantages and Disadvantages of Television Advertising
Television advertising is a marketing strategy where brands promote their products or services through commercials aired on television channels. These ads typically range from a…
7 Key Benefits of BTL Activity & Why It Works
Below-the-line (BTL) activity involves targeted marketing efforts directed at specific groups of consumers, contrasting with above-the-line (ATL) advertising, which uses mass media channels. BTL advertising…
10 Best SEO Strategies for Business Service Companies
A growing concern for business services companies in the present- day environment is how the organization’s web-site will compete for attention amid so many similar…
From Startup to Success: The Media Ant Story
On the occasion of The Media Ant’s 12th Anniversary, we bring to you- ‘From Startup to Success: The Media Ant Story’ Starting from humble beginnings…
BTL Advertising Strategy Guide | Step-by-Step Approach
If you’re ready to take your brand’s visibility up a notch, you’ve come to the right place. Today, we’re delving into the exciting world of…