What is Brand licensing? Benefits and Example
Brand licensing Explained In marketing and advertising, brand licensing is a strategic partnership between two companies where one allows the other to use its brand…
Category: Advertising
Farm-to-Table Movement: Marketing Strategies for Local Agriculture
Farm-to-table: A healthy and refreshing view on the stories every bite can tell! Picture a spread of ingredients that not only tantalizes your palate but…
Top Business News Channels GRP in 2024
As we stride into the heart of 2024, the landscape of business journalism continues to evolve dynamically, shaped by technological advancements, geopolitical shifts, and the…
Digital Advertising Strategies for the T20 World Cup
The crack of the willow, the roar of the crowd, the nail-biting tension – the T20 World Cup is here! As cricket fever grips the…
Top 10 Ultimate Gamification Techniques to Boost User Engagement
What is Gamification? Gamification is the application of game-design elements and principles in non-game contexts to enhance user engagement, motivation, and participation. By integrating features…
Are Advertisers Cutting Back On Their Spending Because of The Elections?
Ad experts suggest that numerous advertisers are currently adopting a cautious approach as they await the outcome of the polls. The uncertainty surrounding the election…
Top 10 Emotional Branding Campaigns That Touched Hearts
Emotional Branding Campaigns In today’s crowded marketplace, simply having a good product isn’t enough. Consumers are bombarded with messages, making it difficult for brands to…
Top 10 SaaS Marketing Trends and Strategies for 2024
SaaS marketing, or Software as a Service marketing, refers to the strategic efforts and tactics employed to promote and sell cloud-based software solutions. Unlike traditional…
Top 10 Brand Advocacy Campaigns of all Time
What are Brand Advocacy Campaigns? Brand advocacy campaigns are marketing initiatives designed to mobilize and empower customers, employees, and other stakeholders to actively promote and…
Top 10 Account Based Marketing (ABM) Tactics
Account-Based Marketing (ABM) has emerged as a powerful strategy for B2B marketers, focusing on targeting high-value accounts with personalized campaigns. Unlike traditional marketing approaches that…