Understanding the Impact of Digital Disruption on Business
Imagine waking up one morning to find that the way we do business has completely transformed overnight. Sounds dramatic, right? Well, that’s essentially what digital…
Category: Advertising
X Showcases Advertising Opportunities for the 2024 Paris Olympics
As the 2024 Paris Olympics approaches, X is positioning itself as a prime platform for advertising and brand engagement. Despite a stagnation in overall user…
Festive Season to Boost TV Ad Revenue, Say Marketers
According to industry experts, despite significant expenditures on the IPL, elections, and the T20 World Cup, brands are expected to maintain strong budget allocations for…
Study Says 72% SMB’s are investing more in Advertising
A study conducted by market-research agency Opinium for Amazon Ads, the advertising arm of Amazon.com Inc., found that over 70% of small and medium-sized businesses…
The Impact of TV Advertising on Website Traffic
Have you ever recalled that moment behind the scenes of what is going on in the virtual space when the interface glows with a TV…
7 Effective Media Buying Strategies to Boost your Campaigns
Media buying involves purchasing advertising space across various platforms to reach a specific target audience. By leveraging data insights, integrating multiple channels, and employing advanced…
BARC Ratings: Anupamaa Leads, Kundali Bhagya and Mangal Lakshmi See TRP Surge
The success of a television show is often gauged by BARC ratings, which offer insights into which channels and shows are dominating the charts. This…
ASCI’s Guidance : The Impact of SDC (Self Declaration Certificate) Mandate on Advertisers
A lot of debates dominating the Indian advertising industry speak of the SDC mandate – the mechanism that is poised to redefine the country’s advertising…
Hyperlocal Marketing: What Is It? How Does It Work?
Hyperlocal marketing has emerged as a pivotal strategy in today’s digital landscape, revolutionizing how businesses connect with local audiences. By leveraging precise geographic targeting and…
Traditional vs Contemporary Marketing Strategies
In the ever-evolving landscape of marketing, the clash between tradition and innovation continues to shape strategies that businesses adopt to reach their audience. Traditional marketing…