BARC Ratings: Anupamaa Leads, Kundali Bhagya and Mangal Lakshmi See TRP Surge
The success of a television show is often gauged by BARC ratings, which offer insights into which channels and shows are dominating the charts. This…
Category: Advertising
ASCI’s Guidance : The Impact of SDC (Self Declaration Certificate) Mandate on Advertisers
A lot of debates dominating the Indian advertising industry speak of the SDC mandate – the mechanism that is poised to redefine the country’s advertising…
Hyperlocal Marketing: What Is It? How Does It Work?
Hyperlocal marketing has emerged as a pivotal strategy in today’s digital landscape, revolutionizing how businesses connect with local audiences. By leveraging precise geographic targeting and…
Traditional vs Contemporary Marketing Strategies
In the ever-evolving landscape of marketing, the clash between tradition and innovation continues to shape strategies that businesses adopt to reach their audience. Traditional marketing…
Top 10 Media Buying Platforms in 2025
What is Media Buying? Media buying is like shopping for ad space or airtime—but on a much larger scale. It’s about strategically choosing where and…
8 Different Types of Media Buying You Should Know
Media buying is the process of purchasing advertising space and time on various media platforms with the goal of promoting a product, service, or brand…
7 Challenges of Cross-Channel Marketing and How to Overcome Them
In today’s digital landscape, consumers interact with brands across multiple channels, making cross-channel marketing an essential strategy for businesses aiming to provide a seamless and…
What is Ad Discrepancy? 3 Simple Tips to Reduce It
Ad discrepancy is a prevalent issue in the digital advertising ecosystem that can significantly impact the performance and efficiency of ad campaigns. This article explores…
5 Key Steps in Media Planning Explained
What is Media Planning? Media planning is the strategic process of determining the best way to communicate a marketing message to a target audience. It…
Strategic Scheduling and New Markets: The Impact of the T20 World Cup
The T20 World Cup has evolved significantly as a premier cricketing event, and this year’s edition is being hosted jointly by the West Indies and…