What is Social Commerce? Definition, Tactics, and Examples
Social commerce is the future of online shopping since it pulls together consumers’ engagement in social media and the swift buying experience of e-commerce. Therefore,…
Category: Advertising
What is Vernacular Marketing? Key Strategies and Examples
Vernacular marketing is basically talking to people in their language. Imagine trying to sell ice cream to someone in Spanish when they only speak English…
Meta Incorporated Ads into Instagram Reels
Overlay Ads are added into Instagram reels by Meta. This feature will offer banner ads in short form content while the reels are being watched…
Paris Olympics 2024 Advertising
In 2024 Paris is not only going to play the hosting country for the Olympics but it is going to welcome an ode to advertising…
What is Phygital Marketing and How To Use It?
Phygital Marketing, a new concept gaining attention, seamlessly blends physical and digital marketing strategies. It uses both real and digital worlds’ best qualities so that…
17 Popular Types of Content Marketing in 2025
Content marketing is more than just writing a blog post. It’s a versatile tool that can take on countless forms to capture and engage your…
Paris Olympics Sponsorship Surge by 70% Compared to Previous Edition
The Paris Olympics are just around the corner, and the excitement is palpable. Fans eagerly anticipate the mega sporting event, which will run from July…
Top BTL Advertising Agencies in Bangalore in 2025
Bangalore, known as the Silicon Valley of India, is a bustling metropolis where businesses thrive amidst a vibrant entrepreneurial ecosystem. With the increasing need for…
How Wimbledon is Helping Brands Reach the Premium Audience in India
Wimbledon, the crown jewel of tennis tournaments, captivates global audiences with its blend of tradition, elegance, and thrilling athleticism. Held annually in London, this prestigious…
Examples of BTL Advertising in 2025
In 2025, Below-the-Line (BTL) advertising is evolving rapidly, offering brands more opportunities to connect with their audiences in meaningful and personalized ways. Unlike traditional Above-the-Line…