With the ICC Cricket World Cup 2023 just around the corner, major brands are gearing up for a marketing blitz to boost sales in India, the world’s biggest market for the sport.
Maruti Suzuki and Coca-Cola are among the companies that are expected to spend heavily on advertising and promotions during the tournament. Maruti Suzuki is reportedly planning to spend about Rs 100 crore on cricket-related marketing, while Coca-Cola is expected to spend even more.
Both companies are targeting Indian consumers, who are passionate about cricket and are more likely to spend money on products and services that are associated with the sport.
Maruti Suzuki is planning to launch a new marketing campaign that will feature Indian cricket captain Rohit Sharma and other popular players from the national team. The campaign will focus on the company’s new range of cars, which are designed to be fuel-efficient and affordable.
Coca-Cola is also planning a major marketing campaign for the Cricket World Cup. The company will be launching new TV commercials and print ads that will feature Indian cricket stars. Coca-Cola is also planning to organize on-ground events and contests to engage with fans during the tournament.
Other major brands that are expected to spend heavily on cricket marketing during the World Cup include Mahindra & Mahindra, Hindustan Unilever, MRF Tyres, and Bira 91.
Industry experts estimate that brands are expected to cumulatively spend about Rs 2,000–2,500 crore on cricket marketing during the World Cup. This is a significant increase from the Rs 1,500–2,000 crore that was spent on cricket marketing during the previous World Cup in 2019.
The increase in spending is attributed to the growing popularity of cricket in India and the increasing viewership of the sport. The 2019 Cricket World Cup was watched by over 1 billion people worldwide, and the 2023 World Cup is expected to attract even more viewers.
The marketing blitz by brands during the Cricket World Cup is expected to boost sales of a wide range of products and services, including cars, beverages, consumer goods, and electronics.
