As PKL Season 10 unfolds with excitement and fervor, several significant partnerships are currently enhancing the league’s allure and reach. At the forefront is Patanjali, a renowned name in the Indian multinational conglomerate scene. Established in 2006, Patanjali has diversified its presence across various domains, including cosmetics, ayurvedic medicine, personal care, and food products. Their brand, Patanjali Special Chyawanprash, celebrated for its health benefits, is proudly serving as an official partner of PKL Season 10, bringing a health-conscious edge to the sporting event.
In the realm of Associate Sponsors, Dream11 stands out. This Indian fantasy sports marketing platform, encompassing fantasy cricket, football, and kabaddi, has been an associate sponsor of the Pro Kabaddi League since 2018. Their involvement adds an interactive and engaging dimension to the league, allowing fans to participate in fantasy sports related to the games.
In a strategic collaboration with the sports world, Roff, under the wing of Pidilite Industries Ltd, has joined as an official partner. As a leader in the tile adhesive market in India, Roff’s involvement with PKL, facilitated by Mashal Sports, the event’s organizer, symbolizes a unique blend of sports and industry.
When it comes to broadcasting, Star Sports remains a vital contributor to the PKL experience. Owned by Disney Star, a subsidiary of The Walt Disney Company India, Star Sports is the go-to network for PKL fans. In a significant deal struck in April 2021, Star Sports secured the PKL media rights for a whopping ₹180 crore per year, amounting to ₹900 crore over five years. This deal, a result of Mashal Sports’ inaugural open tender process, allowed various domestic and global competitors to vie for the media rights, marking a new era in the league’s history.
The digital streaming landscape is equally vibrant with Disney+ Hotstar, a leading Indian OTT platforms (over-the-top) streaming service owned by The Walt Disney Company India, stepping in as the digital streaming partner. They are currently offering free streaming of the entire 2023/24 PKL season on mobile devices. While the finer details of this arrangement are yet to be disclosed, it’s clear that this partnership is set to significantly boost the league’s accessibility and viewership, enabling fans to enjoy the matches from virtually anywhere.
As PKL Season 10 progresses, these collaborations underscore the league’s broad appeal and its dynamic interface with different sectors. From traditional Ayurveda to cutting-edge industry and digital innovation, these partnerships reflect the multifaceted nature of the league and its expanding influence in the world of sports and beyond.
Together, these sponsors form a strong backbone for the Pro Kabaddi League 2023, enhancing the league’s profile and ensuring its ongoing success and popularity.
