In spite of the emergence of countless matrimonial websites, the traditional medium of matrimonial advertisement in newspaper, still dominates the market by a large margin.
This is mostly because of the perceived reliability of the conventional medium in the eyes of Indian parents.
A significant section of the population in the country still doesn’t have access to the internet and a lot of Indian parents whose children have reached the age of marriage are fairly new to using the internet if not completely alien to it.
And so, newspapers are their primary option for putting out a Matrimonial Advertisement in newspaper for the apple of their eye.
As we all know, the relatives of the to-be bride or groom usually have more than a say in the wedding, right from the point of finding a suitable match, and the relatives too are almost always unanimously in favor of newspaper Matrimonial Advertisement in newspaper.
The elders, in particular, tend to be skeptical of the modern platforms of Matrimonial Advertisement in newspaper and are very unwilling to go against the way things have always been done.
Newspapers have a really wide reach in the country, and many families prefer newspapers for matrimonial advertisements for the very reason that they can reach out to more people and hence speed up the search process.
Matrimonial Advertisement Sample For Newspaper
While online matrimonial sites are more prevalent with youngsters, newspaper matrimonial ads reach out to seniors in the community who are looking for prospective brides and grooms for their children and relatives.
These matrimonial advertisement sample are usually of two types. The family of the prospective brides usually advertise under the Wanted Grooms section where they mention what type of groom they prefer. Similarly, prospective grooms and their families advertise under the Wanted Brides section.
Some matrimonial ads are further divided into languages and professions and even religion which makes it easier for the readers to read matrimonial advertisement sample.
Matrimonial ads in newspapers are usually of two types. The family of the prospective brides advertise under the ‘Wanted Grooms’ section where they describe what type of a man they are looking for, and in the same way the families of prospective grooms advertise under the ‘Wanted Brides’ section.
A third type of matrimonial ads is where the ad mostly contains the information about the man or woman looking for a match.
Some matrimonial ads are further divided into languages and profession and even religion which makes it easier for the readers to read matrimonial advertisements.
In India, newspapers have a wide reach even in the digital age of today. Newspaper ads are relatively less costly too and are particularly useful to reach the masses at a humble budget.
Moreover, newspaper matrimonial advertisement also comes with the advantage of providing much sought after flexibility to choose the right prospects on the basis of their profession, physical appearance, language, religion, caste, income, etc.
As matrimonial advertisements are released on Sundays, they provide a good opportunity for the whole family to get together and check out prospects.
In India, newspapers have a wide reach even in the digital age of today. Newspaper ads are relatively less costly too and are particularly useful to reach the masses at a humble budget.
Moreover, newspaper matrimonial advertisement sample also comes with the advantage of providing much sought after flexibility to choose the right prospects on the basis of their profession, physical appearance, language, religion, caste, income, etc.
As matrimonial advertisements are released on Sundays, they provide a good opportunity for the whole family to get together and check out prospects.
Book Matrimonial Ad in Hindustan Times
Matrimonial Advertisement Format for Bride
Even in this day and age, arranged marriages are really common in India today, and so too are matrimonial advertisement in newspaper.
The idea of ‘’arranged marriages’’ itself is an old-school one and it is no wonder that an old-school medium – newspapers – is the medium most used for putting out matrimonial ads.
Talking about matrimonial ads, here are some matrimonial ad format for bride which might give you a better idea as to how you can curate your profile if you are looking to put matrimonial advertisement in newspaper.
Matrimonial ad format for bride can be very useful in India to find eligible prospective grooms on the basis of preferences and requirements of those seeking to get married and their families as well
Also, a matrimonial ad format for bride can give you a fair idea as to how you can make your advertisement attractive. As newspapers are trusted by most people because they tend to lend authenticity and credibility to the ads.
Matrimonial ad format for bride could be a good example for people who are looking to advertise in newspapers. Matrimonial advertisement in newspaper is one of the most popular advertising categories in Indian newspapers.
There are more than 500 newspapers published in India in 23 different languages, which means that through newspapers, your matrimonial ad can reach a huge section of the population.
The fact that a great number of people still do not have access to the internet also makes newspapers a predominant medium for matrimonial ads in the country.
Matrimonial Ad Sample for Groom
As most people (or at least their parents) in the country still believe in ‘’arranged marriage’’ Matrimonial ad sample for groom can be immensely useful for anyone who is thinking of going for matrimonial ads.
Although countless matrimony websites designed specially for Indians have popped up over the past decade, matrimonial ads in newspapers have still got as strong a footing in the Indian matrimony market as ever.
Newspapers have very high coverage and therefore are highly preferred by audiences and hence, making your matrimonial ad stand out is important. Matrimonial ad sample for groom can be helpful for men who are looking for brides.
Moreover, matrimonial advertisement in newspaper are genuine and trusted by a large number of audiences. Matrimonial ad sample for groom usually include details like physical appearance, age, caste/creed/ surname, hometown, academic qualification, and professional status.
Step by Step Guide to Writing a Matrimonial Advertisement in Newspaper
You can go through this guide which will help you to create your own matrimonial advertisement in newspaper.
This complete guide to write a matrimonial ad will help you to make the best advertisements in newspapers regarding your marriage and attract potential bride or grooms.
What is the ideal Matrimonial advertisement format for Newspaper?
There are two formats for matrimonial advertisement in newspaper:
- Text format
- Display ad format
Display advertisement formats are visually attractive and they allow you to stand out from the crowd. However, talking about the cost, display ads are more costly than text ads.
The ad format you choose completely depends on your preference; however, most readers pay enough attention to the matrimonial page of the newspaper.
Book Matrimonial Ad in Times of India
Matrimonial Advertisement Examples for Newspapers
The Media Ant has created 3 separate templates which will help you in creating your matrimonial advertisement in newspapers.
Matrimonial Advertisement in Newspaper – Traditional Matrimonial Template
Traditional matrimonial ads generally contain very specific details that have to do with the partner’s expectations.
Here are some examples of matrimonial ads for newspapers which might help you make one for yourself.
Sample for brides wanted newspaper ad – traditional template
“Name”, “Height”, “Education qualification”, “Company you work in”, “Location”, “Salary”. “Preference for bride”, “Age”, “Physical appearance if any”, “Location”. Share biodata and horoscope at “Email address” or Call on “Contact details”.
Sample for bridegroom wanted newspaper ad – traditional template
“Name”, “Physical appearance”, “Education qualification”, “Professional qualification”, “Other details”. “Preferences for groom”, “Age”, “Educational preferences”. Send bio with pic WhatsApp or “Contact details”.
Matrimonial Advertisement in Newspaper – for Cosmopolitan Template
The word ‘cosmopolitan’ basically means being familiar and at ease with various countries and cultures. It even means refined, cultured, and mature.
Cosmopolitan matrimonial ads in newspapers are typically ads that just ask for a broad match and do not specify expectations regarding height, caste/religion, skin colour or any other details (such as horoscope match).
Here are a couple of other examples:
Matrimonial newspaper ads – Cosmopolitan bridegroom wanted
Well educated Bengali family in Calcutta invites alliance for their “xyz” year-old, “other details” daughter. “Professional qualification” at an MNC in “Location”, “Educational qualification” seeking for suitable, professionally successful grooms, “Contact details”.
Matrimonial newspaper ad – Cosmopolitan bride wanted
Well-established, “Location”, “Caste/Community”, “Age”, “Physical appearance”, “Professional qualification”, “Company”, seeking a well-educated bride with a broad-minded, pleasant personality. Caste no bar. Email profile to “Email address” or “Contact details”.
Template of a newspaper matrimonial ad for second marriage
Matrimonial ads for second marriages are pretty similar to ‘cosmopolitan’ matrimonial ads as these ads often mention fewer ‘demands’ from either side. Here are a few examples which might help you to create your own matrimony profile in newspapers.
Here are a couple of examples based on the above templates.
Matrimonial ad for the second marriage of a divorced bride
“Name”, “Age’, divorced, “Educational qualification”, “Location”, “Professional qualification”, “Other details”, seeking suitable match from divorced/widowed, “Age” groom. “Other preferences”. Email address or Contact details.
Matrimonial ad for the second marriage of a divorced groom
“Name”, “Age’, divorced, “Educational qualification”, “Location”, “Professional qualification”, “Other details”. Caste no bar. Divorced/widow with children OK. Send your biodata at “Email address” or Contact details.
Matrimonial ad samples (display/image ads):
Source: advertisemintindia.com
Matrimonial ad samples
Book Matrimonial Ad in Times of India
FAQs Related to Matrimonial Advertisement in Newspaper
How to Give Matrimonial Ad in Newspaper?
Matrimonial advertisement in newspaper tend to work better than other platforms for several reasons. Newspaper matrimony, especially in the regional newspapers, also has a deep penetration among the masses, which naturally helps in match-making.
Out of all media in India, newspapers have the highest reach and reliability while also being the least expensive medium to advertise in.
Newspapers, especially among the conservative kind of public, remain the most trusted media in India, which makes matrimonial advertisement in newspaper the most reliable kind of matrimonial.
Matrimonial advertisement in newspaper are released only on Sundays, and this gives them not only a greater number of assured impressions but also a richer audience engagement as the audience’s minds aren’t preoccupied with work when they see these ads and they are more likely to respond to them.
What is the Cost of Matrimonial Ad in Newspaper?
The cost of matrimonial ad in newspaper may vary depending on the type of ad you opt for.
The pricing model for matrimonial advertisement in newspaper will depend upon the position, size and placement of the ads.
The ‘Newspaper’ section in The Media Ant website has detailed information regarding the cost of matrimonial ad in newspaper for all media options available on our website. You can also select various targeting parameters while using matrimonial ads. This can be done by saving the media option to the bag and accessing it there.
You will find various filters available in the newspaper section of our website from where you can pick the most suitable one.
You can also check the best-discounted rate for your selected volume. However, matrimonial advertisement in newspaper costs are very effective and are ideal for people who are looking to put their ads on newspapers.
What are Matrimonial Ads?
Matrimonial advertisements are published with a specific objective of finding an eligible and potential groom for a prospective bride and a suitable bride for a prospective groom.
If you are looking to experiment with it is the way to go. Classifieds are the smallest kind of newspaper ads –only one newspaper column wide– and also the cheapest.
Most of them are text ads which do not include graphics and are charged for by the word or line and are hence very short.
Display classified ads which include graphics are usually charged for in rupees per square centimeter.
The cost of publishing a matrimonial advertisement in newspaper depends on the following general factors:- the publication selected , the length of the ad, the type of ad (text or display) and the cities where the ad is to appear.
Matrimonial ads usually come out only on Sundays and are found in traditional newspapers.
Today, matrimonial advertisement in newspaper the process of publishing has become a simple and seamless one with newspaper’s own ad portals, agencies specializing in matrimonial ads, and whatnot, and the newspaper matrimonial ads are thriving in the Indian matrimony market as ever.
How to Give Ad in Newspaper for Marriage?
We advise you to publish your matrimonial advertising in the newspaper of your choice. Placing your ad in a newspaper with immense reach and readership will eventually increase your exposure and get positive responses to your ad.
Creating and publishing your matrimonial ad on our website is quick and simple. For your reference and convenience, we’ve included a few sample matrimonial ads from various sources, such as “Wanted Brides” and “Wanted Grooms,” in case you need any help while writing your ad.
- It’s crucial that you give proper information when making a reservation on the internet portal if you want to make sure that your Matrimonial advertising is published in the newspaper as per your preference and receive a positive reaction.
- The amount of characters in your Matrimonial Classifieds ad must be kept to a minimum while yet effectively communicating your message in order to save money on the cost of having your advertisement published in your preferred newspaper.
- For instance, Vegetarian can be written as Veg, Manglik can be referred to as MGLK, and Biodata-Horoscope-Photograph can be written as BHP. Last but not least, be sure to provide your contact information.
